30 search results for “Jason Buckland”

Patience, and Its Refusal To Sell For Less, Boosted Hammitt’s YoY Revenue 233%

Patience, and Its Refusal To Sell For Less, Boosted Hammitt’s YoY Revenue 233%


Patience, and Its Shopify Plus Partnership, Boosted Hammitt’s YoY Revenue 155%

Hammitt was, in many ways a luxury brand in hiding … maker of the finest products, cult following in hand, ripe to hit the big time. 

CEO Tony Drockton held to his guns — never discount and never compromise brand integrity in the pursuit of short-term sales. 

Armed with a new ecommerce strategy to take its business to the top, Hammitt is finally busting out, reaching the mainstream with its ideal brand positioning intact. 

All while bumping its average order value 16%, its site traffic 177%, and its revenue 233% year-over-year. 

The secrets are inside ... 

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rockflowerpaper Saved $200K Per Year Switching from Symphony Commerce

rockflowerpaper Saved $200K Per Year Switching from Symphony Commerce


Unified Online-to-Offline Commerce Lets Lifestyle Icon LeSportsac Rule Its Future

Retail was a winning business for rockflowerpaper, but the fashion and accessory maker was being held back by its ecommerce operation. 

Products in 4,000 stores across the U.S. could not ease the sting that this company felt it should be clearing much more through its online sales. 

Cue Shopify Plus. When rockflowerpaper joined in 2017, conversion rates increased, abandon cart rates decreased by 10%, and average order value enjoyed a $10 bump. 

Think six-figure savings aren’t possible on top of that? Read on to learn just how much rockflowerpaper is able to save now ... 

 

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LeSportsac Grew Orders 37%, Sales 12% through Multi-Channel Ecommerce & AI

LeSportsac Grew Orders 37%, Sales 12% through Multi-Channel Ecommerce & AI

Unified Online-to-Offline Commerce Lets Lifestyle Icon LeSportsac Rule Its Future

More than 40 years of retail success had established LeSportsac as a legacy lifestyle icon. And yet, ecommerce had been a pain point the company wasn’t sure how to fix. 

“It was like heartbreak after heartbreak,” says Berly Isaak, LeSportsac’s head of global marketing. 

How, in just 30 days, did they increase conversion rates by 7%, units per order by 37%, and average order value by 20%? How did they lift sales another 12% after that? 

Keep reading to find out … 

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TULA, With Traffic Up 198% and Transactions Up 407%, Gives Thanks

TULA, With Traffic Up 198% and Transactions Up 407%, Gives Thanks

TULA, Finally Free from Enterprise Ecommerce Constraint, Gives Thanks

In 2015, TULA, a probiotic skincare company backed by killer products and a famous doctor spokesperson, debuted its site in a cutthroat ecommerce space. 

It had confidence in its catalog, but sticking out in the beauty biz was no easy task. 

TULA did so by making its customer touchpoints as personalized as possible: a finely-tailored website, a product recommender that drove sales of specific products to specific customers, and its coup de grace ... 

Thank you notes, handwritten each of them, that helped this start-up show that a little personal touch can help customers come back in waves. 

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Mava Sports Buffed Up, Leaned Out, and Branded its Ecommerce Enterprise

Mava Sports Buffed Up, Leaned Out, and Branded its Ecommerce Enterprise

Mava Sports Buffed Up, Leaned Out, and Branded its Ecommerce Enterprise

Mava Sports, maker of some of the toughest, strongest workout gear in the health and fitness ecommerce space, wanted a website experience unlike any other – faster, more efficient than its competitors.

But how to get there without sacrificing the immersive experience it wished for its brand?

To do so, Mava Sports embraced the discipline of proper bodybuilding, leaning out its backend by trimming as many apps and plug-ins as possible to enable hyper-fast load times as the backbone of its ecommerce enterprise. 

Now for the fun part: truly taking this brand global and seeing the places its heavy-lifting approach can take it ...

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The 5TH: From Australian Fashion Accessories to International Ecommerce

The 5TH: From Australian Fashion Accessories to International Ecommerce

What a Grandfather Leaves Behind: How an Australian Fashion Powerhouse was Born

The 5TH was co-founded by two Aussie entrepreneurs on a shot in the dark. 

But on Dec. 5, 2014, a funny thing happened: this watch company, on its very first day of business, sold more than $100,000 in product — a complete inventory wipe-out

The 5TH was a hit, but the key to its rapid success lies in a much more grounded reality. 

True ecommerce triumph was achieved here by the lessons a late grandfather imparted, that living slow and cherishing more is the finest path to business prosperity ... 

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Multi-Channel Software: Listing, Selling & Managing Everywhere Your Customers Buy

Multi-Channel Software: Listing, Selling & Managing Everywhere Your Customers Buy

Multi-Channel Software: Listing, Selling & Managing Everywhere Your Customers Buy

Customers don’t just buy in brick-and-mortar stores. They don’t just purchase products online, offline, or somewhere in between. They buy on all different fronts.

One day, they’ll purchase directly through Facebook. Another day, they’ll browse your online store. And another, they’ll visit a marketplace like Amazon or eBay.

To meet the demands of the modern customer, you need a multi-channel strategy that doesn’t require massive amounts of time to implement.

The answer? Multi-channel software that automates metric-tracking and inventory management to create a consistent customer experience across all channels …

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Black Friday Scalability Allowed Bombas to Hit $50M in Annual Sales & Grow 300%

Black Friday Scalability Allowed Bombas to Hit $50M in Annual Sales & Grow 300%

The Most Important Pair of Socks in the World: How Scalability During the Holidays Allows Bombas to Do What It Does Best

Meet Bombas … a sock maker by trade, but a much different company by heart. At the core of its business is a simple ethos: help those who cannot help themselves. 

The result? 

In just five years, the brand has donated more than nine million pairs of socks to the homeless and reached $50 million in annual revenue

But there was time — not too long ago — when Bombas’ major press and flood of customers looked like it might be its undoing … 

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Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

The loudest voices are shouting. And they all echo the same refrain … 

Retail is dying! You'd best prepare for the end. 

But wait, not so fast. Real-world shopping is far from finished; however, adaptability has never been more vital to an outfitter's success. 

In this space, transformation is essential. 

Just ask YM Inc. 

The Canadian retailer operates an umbrella of well-known retail brands, more than 600 locations. And yet, YM knew one it was time for a shift — not a total brand reimagining, but a reboot of its ecommerce arm. 

The company had a simple edict: shopping should be fun, and great fashion should be accessible to everyone. 

How to get that online? That’s where we turn today ... 

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