Hammitt was, in many ways a luxury brand in hiding … maker of the finest products, cult following in hand, ripe to hit the big time.
CEO Tony Drockton held to his guns — never discount and never compromise brand integrity in the pursuit of short-term sales.
Armed with a new ecommerce strategy to take its business to the top, Hammitt is finally busting out, reaching the mainstream with its ideal brand positioning intact.
All while bumping its average order value 16%, its site traffic 177%, and its revenue 233% year-over-year.
The secrets are inside ...