Clickbait. Vanity traffic. Ad spend you’ll never see a return on.
Those are just a few of the assumptions most ecommerce businesses make about native advertising — also known as content discovery.
The truth is … native distribution of content marketing is rapidly becoming the fourth leg of the ecommerce stool. Especially for businesses who have already pushed other channels to their limits.
Today, we’re taking a high-growth look at how to create, optimize, and scale native advertising in ecommerce …