66 search results for “Special Guest Contributor”

Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

Clickbait. Vanity traffic. Ad spend you’ll never see a return on. 

Those are just a few of the assumptions most ecommerce businesses make about native advertising — also known as content discovery. 

The truth is … native distribution of content marketing is rapidly becoming the fourth leg of the ecommerce stool. Especially for businesses who have already pushed other channels to their limits. 

Today, we’re taking a high-growth look at how to create, optimize, and scale native advertising in ecommerce … 

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Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter

Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter

During the week of February 26, 2018, Oracle Bronto sent 13,308,546,572 emails on behalf of over 1,400 customers. It’s a staggering figure that means two things...

First, your customer’s inboxes are flooded, so standing out is tough.

Second, the death of email has been greatly exaggerated. In other words …

Email is simultaneously one of the most challenging sales channels and the most profitable.

In this guest post for Shopify Plus, Oracle Bronto Channel Manager Gabe Macaluso shares 5 tips so you can  create even better email marketing campaigns.

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9 Lessons from 250,917,080 Ecommerce Site Searches

9 Lessons from 250,917,080 Ecommerce Site Searches

Despite its ability to increase conversions by nearly double and — in some cases — account for upwards of 13.8% of a site’s overall revenue … 

Most ecommerce sites don’t support on-site search as they should. 

In this special guest post, Klevu’s Miles Tinsley shares nine lessons he's learned from 250,917,080 onsite searches to make your own onsite search more effective and profitable. 

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Ecommerce Partnerships: 8 Lessons from 1,103 Stores and $500+ Million in Sales

Ecommerce Partnerships: 8 Lessons from 1,103 Stores and $500+ Million in Sales

Whether they’re technology platforms that power your store’s infrastructure or specialized tools that extend your store's capabilities, ecommerce allies can make the difference between sustained growth and overreaching ... 

Learn how to work with the partners that power your store, so you can stay focused on your business’ core competencies. 

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Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution

Measuring the effectiveness of multi-channel marketing comes down to two questions: 

(1) Where do your visitors come from? 

(2) What do those visitors do once they arrive? 

Unfortunately, for high-volume merchants whose campaigns spans the billion dollar online-to-offline divide … 

Answering those two questions can feel like a complete mystery.

Good news … it doesn’t have to be. 

The truth is demystify your traffic and optimizing your ROI can both be accomplished through the right application of multi-channel attribution. And you can do that with a tool most every ecommerce organization already uses …

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What is an Order Management System (OMS)? Definition, Options & Choosing

What is an Order Management System (OMS)? Definition, Options & Choosing

How Gymshark Helped Save Facebook From the Wolves of Wall Street

From click to customer … stands an ocean of challenges. 

For many businesses, the act of capturing, tracking, and fulfilling orders across two or more sales channels has reached a breaking point. 

If you or your team are struggling through “spreadsheet Olympics,” this post offers hope by defining what an order management system is, how to choose one, and the options available … 

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International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International ecommerce hinges on creating localized expressions of your business, storefront, and products. 

Unfortunately, the challenges to going global are notoriously difficult. Cultural diversity, the need to sell in multiple currencies and language, payment preferences, tax laws, and government regulations all create issues not easily overcome. 

In fact, even diagnosing the challenges particular to your business can be a challenge unto itself. 

The answer lies in analytics … 

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How to Personalize for Unknown Black Friday Cyber Monday Mobile Visitors

How to Personalize for Unknown Black Friday Cyber Monday Mobile Visitors

How to Create Personalized Experiences for First Time Black Friday/Cyber Monday Mobile Traffic

When we talk about personalization, it seems most of the conversation is still centered around the logged-in, registered, desktop user.

While there's still a lot of untapped potential there, this year, there's going to be even more opportunity in a group you probably didn't think you couldn't optimize for...

Logged out, mobile users.

For people you think you have no information on, you'll be surprised just how much you can still personalize their experience, and convert them to registered customers this Black Friday/Cyber Monday season. 

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