45 search results for “aaron orendorff”

O2O Commerce: Conquering Online-to-Offline Retail’s Trillion Dollar Opportunity

O2O Commerce: Conquering Online-to-Offline Retail’s Trillion Dollar Opportunity

O2O Commerce: Conquering Online-to-Offline Retail’s Trillion Dollar Opportunity

Even at $2.8T, online sales only represent 11.9% of the global retail market. 

That’s why we’re examining proven approaches for connecting O2O (online-to-offline) commerce. 

Not just industry data and best practices, but behind-the-scenes strategies … including how Shopify Plus helped: 

  • Magnolia Market bridge the physical-to-digital gap with AR. 
  • Allbirds grow into a $100M O2O footwear business in two years. 
  • The 5TH go global by getting local through international pop-ups. 

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Global Ecommerce Statistics and Trends to Launch Your Business Beyond Borders

Global Ecommerce Statistics and Trends to Launch Your Business Beyond Borders

Global Ecommerce Statistics and Trends to Launch Your Business Beyond Borders

It’s not a luxury. It’s not for multinational conglomerates. And it’s not just one among many growth strategies. 

Global ecommerce is a necessity. Unfortunately, it’s also fraught with questions and challenges. 

To help you take hold of the opportunities, we’ve pulled together comprehensive data and organized everything into 11 international growth trends. On top of that, we’ve also just released a detailed Global Ecommerce Playbook that contains a step-by-step framework to go global the right way … 

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Wholesale Ecommerce Websites: Insights from 50 Merchants & Marketers on B2B

Wholesale Ecommerce Websites: Insights from 50 Merchants & Marketers on B2B

Wholesale Ecommerce Websites: Insights from 50 Merchants & Marketers on B2B

The words ultimate, definitive, and comprehensive get thrown around a lot online. 

In fact, we’re hesitant to use those words about today’s post. 

And so, we won’t … at least, not in the headline. 

However, if you’ve thought at all about B2B or wholesale ecommerce — or, if you’ve already launched a wholesale channel and aren’t getting the results you hoped for — then this post is one of the few that might just live up … 

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B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B Ecommerce

B2B ecommerce is now a $7.6 trillion industry. Nine trends—backed by a synthesis of every major B2B study from the last two years—define its present…and future. 

$7.6 trillion …

That’s the market size B2B ecommerce will command by the close of this year.

The problem is $7.6 trillion is absolutely worthless when it comes to making real-world decisions.

Given the stakes involved — and the need for actionable guidance — today we’re excited to release the first of three major works on B2B ecommerce.

Inside you’ll find original contributions from Neil Patel, the brilliant people at CEB now Gartner, B2B social-media influencers Troy Osinoff and Michaela Alexis, as well as Polycom’s CMO.

In addition, we’ve compiled a synthesis of virtually every major B2B study from the last two years including:

  • Statista
  • Harvard Business Review
  • Content Marketing Institute
  • MarketingProfs
  • LinkedIn
  • Forrester
  • Accenture
  • McKinsey & Company

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How Customizable Is Shopify? Standing Out at Scale Without Giving Up Control

How Customizable Is Shopify? Standing Out at Scale Without Giving Up Control

How Customizable Is Shopify, Really?

Whether you want to customize your theme, products, discounts, checkouts, or payments, standing out and staying fast aren’t mutually exclusive. 

For businesses playing in the same league as Amazon, Wayfair, and Walmart … differentiation is the secret to success. 

The best product doesn’t always win. Current market share is no guarantee of future dominance. And trying to compete on price is a self-defeating battle. 

What matters is standing out: delivering an online experience that’s as unique, personal, and unforgettable as your brand. 

In a word: customization.

Unfortunately, standing out at scale often means sacrificing speed-to-market. Uniqueness takes time, especially for design and development.

Or does it?

Today, we’re taking a detailed and — to be honest — gorgeous look how customizable Shopify Plus really is.

Whether you’re skeptical or just in the mood for some serious ecommerce inspiration, keep reading ...

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Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

How to Create an Organic Ecommerce Instagram Strategy

The business case for Instagram ecommerce is strong.

Advertising is exploding.

And the tools for selling natively are on their way.

Unfortunately, for high-volume merchants, all that paid action rests on an organic ecommerce Instagram strategy that can feel like a total mystery.

Good news. It’s not.

In fact, creating an organic Instagram ecommerce strategy comes down to just five commandments.

These are the Thou Shalts and Thou Shalt Nots upon which everything else you do either stands ... or crumbles.

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Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Visitors

If there’s one segment that’s frustrating, disheartening, and mysterious … it’s the returning visitor who doesn’t buy.

Everyone loves the returning customer. After all, lifetime value is the heartbeat of ecommerce.

The new visitor and hunter are full of excitement and promise.

The returning visitor -- on the other hand -- keeps coming back but never makes the leap.

Any yet, they hold enormous selling potential.

So what holds them back?

Understanding the returning visitor and transforming them into first-time customers is all about the “nudge.” And this means answering three questions ...

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How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

High-Intent Ecommerce Visitors

Hunters. They’re the visitors you’ve been waiting for.

They don’t come to mindlessly stumble around. They’re not here to return something.

Hunters come in with one urgent desire: to buy.

But be cool ... and don’t get ahead of yourself.

If dead-end searches, low-converting product pages, and abandoned carts teach us anything, it’s that sites are often the very things that get in the way.

Driving high-intent ecommerce visitors to the sale means answers three questions (and eliminating anything that doesn't move them forward) ...

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New Ecommerce Visitors: How to Serve Up Their Hidden Desires and Pull 'Em into Your Online Funnel

New Ecommerce Visitors: How to Serve Up Their Hidden Desires and Pull 'Em into Your Online Funnel

They come in droves.

And at first, you’re elated.

Whether paid or free, the steady flow of new visitors fills your heart with joy and your mind with endorphins.

It’s pure joy: data-driven delight.

Until that is ... reality sets in. After all, you can’t deposit a dashboard full of first-time users into a bank account.

If you’re attracting new visitors, congratulations. I know the thrill. But it’s not time for a celebration.

Instead, it’s time for a question, “What now?”

How do you take advantage of all that digital foot-traffic and pull first-time visitors into your funnel?

The answer comes through three action-driving questions about the Stumbler ...

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Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Mastering the Three Predictable ‘Hops’ Visitors Make Through Your Ecommerce Copy

How visitors interact with your website is a science all on its own.

Unfortunately, just surveying the tools to collect data -- let alone implement changes -- is enough to leave you feeling hopelessly outgunned.

Good news … optimizing on-page activity doesn’t have to be mysterious, especially when it comes to your copy.

Instead, all it comes down to are three elements of instinctual copy that visitors predictable ‘hop’ across on their journey through your site.

Oh, and number three is a game-changer ...

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