The road to success is rarely as clean as the myths and the legends.
Even massive wins are no guaranteed of continued boom.
In 2006, Jones Soda hit $39 million on annual revenue. They were media darlings — everyone from Fast Company to Inc. to Entrepreneur to Bloomberg News.
And then, everything fell apart.
Over nine years without a profit, laying off 40% of their workforce, and getting delisted from NASDAQ were just a few of the highlights (or rather, lowlights).
This is the true story of their rise from dead ...