“Too many requests. Too many people. It just choked.”
Black Friday Cyber Monday 2016 had just come and gone, and SweetLegs — the hit leggings brand Chris Pafiolis founded with his wife, Addie — had lost six-figures in sales because of a website that crashed for two days of the holiday weekend.
The next year would be different ... at least, that’s what Pafiolis vowed to himself.
But, by the time he finally determined SweetLegs would have to replatform, there were only 21 days before Black Friday, 2017. Would there be time?