58 search results for “Special Guest Contributor”

How to Choose an Ecommerce Site Search Engine: 10 Criteria

How to Choose an Ecommerce Site Search Engine: 10 Criteria

How to Choose an Ecommerce Site Search Engine: 10 Criteria

Picking the right ecommerce site search engine can be a confusing and tricky process. It’s a complicated field mired in nuances. 

If you’re not on guard, it’s easy to fall victim to seductive features that won’t drive conversions. Worse, you can easily end up getting sold ecommerce site search features you’ll never use. 

Today’s article isn’t a technical side-by-side comparison. Instead, it’s a step-by-step guide to help your choose the right ecommerce site search engine through 10 criteria and 5 must-ask questions … 

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How to Create a Brand People Can’t Forget: Purple Mattress on Product, Voice, and Culture

How to Create a Brand People Can’t Forget: Purple Mattress on Product, Voice, and Culture

Goldilocks, Sasquatch, and a sumo wrestler walk into a bar … 

Well, not so much a bar as the $15 billion mattress industry. 

Excluding traditional brick-and-mortar retailers, Purple Mattress competes with over 200 “bed-in-a-box” merchants where the barriers to entry are low and the profit margins are high. 

But, none of that really matters. Not according to Savannah Turk, Director of Communications at Purple. 

Here’s how Purple competes … 

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How to Increase Customer Lifetime Value (CLV): Pay More Now, Get More Later

How to Increase Customer Lifetime Value (CLV): Pay More Now, Get More Later

How to Increase Customer Lifetime Value(s)

A flood of new customers arrives on the heels of a fresh campaign. 

They buy. You celebrate. You turn up the ad spend and then … 

Either your ROAS stagnates. Or, it flatlines. 

It’s a pain nearly everyone in ecommerce knows. That’s why, today — with the help of one of PPC’s most-sought-after experts — we’re taking a nitty-gritty look at how you to increase customer lifetime value. 

Here’s how you can pay more now to get more (a lot more) later … 

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How to Personalize for Unknown Black Friday Cyber Monday Mobile Visitors

How to Personalize for Unknown Black Friday Cyber Monday Mobile Visitors

How to Create Personalized Experiences for First Time Black Friday/Cyber Monday Mobile Traffic

When we talk about personalization, it seems most of the conversation is still centered around the logged-in, registered, desktop user.

While there's still a lot of untapped potential there, this year, there's going to be even more opportunity in a group you probably didn't think you couldn't optimize for...

Logged out, mobile users.

For people you think you have no information on, you'll be surprised just how much you can still personalize their experience, and convert them to registered customers this Black Friday/Cyber Monday season. 

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Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

How to Supercharge Your Instagram Sales Funnel (Because We Built a Multimillion-Dollar Business Doing It)

“Social media has changed …”

Fill in the blank with just about anything — relationships, marketing, ecommerce, parenting — and you’ve got yourself a viral headline in the making.

Unfortunately, you’ve also got every chance in the world for click bait, cliche, and … crap.

Today, we’re taking a risk.

Not only are we kicking things off with “Social media has changed …” but we’re also taking aim at one of the most overused buzzwords online: Instagram influencer marketing.

The good news is this might just be the most in-depth, data-backed, uber-practical article on Instagram influencer marketing ever.

From direct influencer and agency contributions to exact copies of outreach messages and emails right down to a Google Sheets video, this one is good …

 

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International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International ecommerce hinges on creating localized expressions of your business, storefront, and products. 

Unfortunately, the challenges to going global are notoriously difficult. Cultural diversity, the need to sell in multiple currencies and language, payment preferences, tax laws, and government regulations all create issues not easily overcome. 

In fact, even diagnosing the challenges particular to your business can be a challenge unto itself. 

The answer lies in analytics … 

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International Warehouses in Global Ecommerce: A Guide for Expansion

International Warehouses in Global Ecommerce: A Guide for Expansion

The Beginner’s Guide to International Warehouses in Ecommerce

The western world is no longer the center of ecommerce. Exploding marketing in Asia, throughout European countries, and across both developed and developing nations means one thing … 

Commerce has gone global. 

If you’re already dominating your domestic market, it’s time you began to drive your sales across borders. 

Unfortunately, far too many merchants miss the crucial first step in international ecommerce. 

That step isn’t about products, currencies, multiple storefronts, localization, or even sales. It’s about where your products live before they head out the door … 

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Live Chat: The Most Underused Tool in Your Arsenal

Live Chat: The Most Underused Tool in Your Arsenal

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Hi there! 

Remember the last time you were in a store, contemplating buying something, but you weren't quite sure...then a sales person came and answered the questions that were holding you back from buying? 

That hesitation is very real online too, but the problem is, visitors don't have anyone to help them out. 

Even if you addressed every single hesitation on the product page, it's quite possible that the only thing holding that person back from buying is validation from another human being that they're making the right choice. 

This is why I'm excited to share with you Angela Sokolovska's newest piece on using live chat to increase conversions on your site. She digs into some fascinating research - like, did you know that in one study 64% of respondents said live chat was their preferred method of communication with a business?

There's some really fascinating stuff in this piece that will help you wrap your head around if live chat is right for you. 

As always, If you have any questions, or would like to have us cover something to help you overcome a problem, just shoot me an email ateditor@shopifyplus.com and I'll be sure to get back to you.

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