58 search results for “Special Guest Contributor”

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International ecommerce hinges on creating localized expressions of your business, storefront, and products. 

Unfortunately, the challenges to going global are notoriously difficult. Cultural diversity, the need to sell in multiple currencies and language, payment preferences, tax laws, and government regulations all create issues not easily overcome. 

In fact, even diagnosing the challenges particular to your business can be a challenge unto itself. 

The answer lies in analytics … 

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What is an Order Management System (OMS)? Definition, Options & Choosing

What is an Order Management System (OMS)? Definition, Options & Choosing

How Gymshark Helped Save Facebook From the Wolves of Wall Street

From click to customer … stands an ocean of challenges. 

For many businesses, the act of capturing, tracking, and fulfilling orders across two or more sales channels has reached a breaking point. 

If you or your team are struggling through “spreadsheet Olympics,” this post offers hope by defining what an order management system is, how to choose one, and the options available … 

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Multi-Channel Order Management for Multi-Million Dollar Growth

Multi-Channel Order Management for Multi-Million Dollar Growth

Multi-Channel Order Management for Multi-Million Dollar Growth

Growth has a downside. Especially when it comes to multi-channel order management. 

How do you overcome complexity to get results like … 

  • Reducing inventory error 35% while growing an O2O empire? 
  • Cutting time spent on inventory management in half? 
  • Saving $160K annually through automation? 
Today, seven multi-million business are sharing how they got those results … and more.

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    17 User-Generated Content Examples and 5 Tactics to Grow $15M+ in Annual Sales

    17 User-Generated Content Examples and 5 Tactics to Grow $15M+ in Annual Sales

    User-generated content (UGC) significantly impacts your brand’s ability to grow revenue and retain customers. 

    Unfortunately, once you hit $10-$15 million in annual sales, scaling UGC can be nearly impossible. 

    Today’s article unlocks examples, results, and data from over 70,000 businesses worldwide, including how … 

    • Customer photos on product pages increase purchases by 24% 
    • Review-request emails get 27.5% of customers to purchase again 
    • Immediate post-purchase coupons generate a 43% conversion rate 

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    The Hundreds Creates Culture, Content & (Then) Commerce: Streetwear Fashion

    The Hundreds Creates Culture, Content & (Then) Commerce: Streetwear Fashion

    After Supreme’s billion-dollar valuation by the Carlyle Group, streetwear is undeniably the hottest thing in fashion right now... 

    And yet, only a handful of brands stick around to see success. For nearly 15 years, The Hundreds has stayed true to its customers through its content and relationship with streetwear culture. 

    The Hundreds Editor-in-Chief Alina Nguyen explains how exactly they've managed to differentiate themselves through content. 

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    Ecommerce Chatbots: 22 Ways to Increase Sales, Conversions & Retention

    Ecommerce Chatbots: 22 Ways to Increase Sales, Conversions & Retention

    Ecommerce Chatbots: 22 Ways to Increase Sales, Conversions & Retention

    The ecommerce chatbot boom has begun. 

    With bots predicted to tackle 85% of customer service interactions by 2020 and more than 1.3 billion active monthly users on Facebook Messenger already … 

    We’ve identified 22 ways to increase sales, conversions, and retention.

    Each method includes native integration options with Shopify or custom-built use cases and detailed mockups to guide you. 

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    How to Increase Customer Lifetime Value (CLV): Pay More Now, Get More Later

    How to Increase Customer Lifetime Value (CLV): Pay More Now, Get More Later

    How to Increase Customer Lifetime Value(s)

    A flood of new customers arrives on the heels of a fresh campaign. 

    They buy. You celebrate. You turn up the ad spend and then … 

    Either your ROAS stagnates. Or, it flatlines. 

    It’s a pain nearly everyone in ecommerce knows. That’s why, today — with the help of one of PPC’s most-sought-after experts — we’re taking a nitty-gritty look at how you to increase customer lifetime value. 

    Here’s how you can pay more now to get more (a lot more) later … 

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    User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

    User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

    User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

    You are not your business’ best salesperson. Nor is anyone else in your company. 

    Who is? 

    By every conceivable metrics, your best salesperson is any one of the thousands of happy customers you already have.

    So, how do you get them to help you sell?

    In this article, Yotpo’s CEO walks through the 10 commandments of getting more customer reviews and user-generated content … backed by 5.5 million data points.

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    Using Facebook Ads to Make Local Markets Adore You

    Using Facebook Ads to Make Local Markets Adore You

    Talk to your market like you're a local.

    Facebook's ad targeting power is unprecedented.

    Having the ability to target a person's likes, interests, zipcodes, marital and children status is an absolute dream. With a little extra attention to detail, you can improve the relevancy of your ad 10 fold, and stand out in virtually any local market.  

    So answer me this; why is my newsfeed always showing me ads that don't seem to "get" me.

    Even if they understood my local language a little bit (I live in New England) and called something "Wicked Awesome" it would be much more likely to grab my attention.

    That's what this article from Chadd Powell of Hanapin Marketing is all about. It's building on the Andrea's article from Monday, and shows you what you can do to start applying localization techniques to your ads, to be more relevant, improve CTR, and ultimately conversions.  

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