Facebook ads are the most effective channel for customer acquisition over the holidays.
That’s according to a new survey of online business generating $10 million or more in annual revenue.
Here’s the thing … those same leaders also ranked rising ad spend as their number one concern for Black Friday.
What’s the solution?
Today we’re walking through a detailed approach to Facebook ads on Black Friday Cyber Monday backed by proprietary data from $6.8 million in ad spend.