62 search results for “special guest contributor”

Black Friday Facebook Ads Guide from $6.8M in Ecommerce Holiday Spend

Black Friday Facebook Ads Guide from $6.8M in Ecommerce Holiday Spend

Black Friday Facebook Ads Guide from $6.8M in Ecommerce Holiday Spend

Facebook ads are the most effective channel for customer acquisition over the holidays. 

That’s according to a new survey of online business generating $10 million or more in annual revenue. 

Here’s the thing … those same leaders also ranked rising ad spend as their number one concern for Black Friday. 

What’s the solution? 

Today we’re walking through a detailed approach to Facebook ads on Black Friday Cyber Monday backed by proprietary data from $6.8 million in ad spend. 

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How Ecommerce Automation Is Redefining Connections and Complexity

How Ecommerce Automation Is Redefining Connections and Complexity

How Ecommerce Automation Is Redefining Connections and Complexity at Scale

As a business grows, systems multiply. Tools and platforms are brought in to address the challenges and enable expansion. 

But when you add them all up, complexity mounts. 

As we’ve been learning over the past three years, one of the most overlooked and important ways to address this is to change how ecommerce systems connect. 

And that is the promise automation offers … 

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Live Chat: The Most Underused Tool in Your Arsenal

Live Chat: The Most Underused Tool in Your Arsenal

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Hi there! 

Remember the last time you were in a store, contemplating buying something, but you weren't quite sure...then a sales person came and answered the questions that were holding you back from buying? 

That hesitation is very real online too, but the problem is, visitors don't have anyone to help them out. 

Even if you addressed every single hesitation on the product page, it's quite possible that the only thing holding that person back from buying is validation from another human being that they're making the right choice. 

This is why I'm excited to share with you Angela Sokolovska's newest piece on using live chat to increase conversions on your site. She digs into some fascinating research - like, did you know that in one study 64% of respondents said live chat was their preferred method of communication with a business?

There's some really fascinating stuff in this piece that will help you wrap your head around if live chat is right for you. 

As always, If you have any questions, or would like to have us cover something to help you overcome a problem, just shoot me an email ateditor@shopifyplus.com and I'll be sure to get back to you.

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9 Ecommerce Conversion Optimization Tactics That'll Earn You Bags of Money

9 Ecommerce Conversion Optimization Tactics That'll Earn You Bags of Money

Pop-quiz!

You want your site to earn more money, so what do you do?

A.) Drop money on ads to drive more traffic
B.) Discount your products and run another sale, hoping volume will outweigh the decay in your profit margins
C.) Research how visitors use your site and make multiple, minor improvements to earn incremental gains that will have a massive impact on your bottom line 

 

William Harris of Dollar Hobbyz, a leading online hobby goods website, shares how he chose option C to improve site-wide conversion rates by over 15%, translating to several thousands of dollars per week. 

Or as he puts it, "Traffic is down, conversions are up, revenue is up = boss is happy."

 

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How to Choose an Ecommerce Site Search Engine: 10 Criteria

How to Choose an Ecommerce Site Search Engine: 10 Criteria

How to Choose an Ecommerce Site Search Engine: 10 Criteria

Picking the right ecommerce site search engine can be a confusing and tricky process. It’s a complicated field mired in nuances. 

If you’re not on guard, it’s easy to fall victim to seductive features that won’t drive conversions. Worse, you can easily end up getting sold ecommerce site search features you’ll never use. 

Today’s article isn’t a technical side-by-side comparison. Instead, it’s a step-by-step guide to help your choose the right ecommerce site search engine through 10 criteria and 5 must-ask questions … 

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5 Easy Tips For Getting Started With Conversion Rate Optimization

5 Easy Tips For Getting Started With Conversion Rate Optimization

Get started with Conversion Optimization

Earn more money without having to buy more traffic? 

You'd think it would be easy, but nurturing a testing culture in some companies can be a challenge — you may have to inspire, convince or cajole the nay-sayers to get them excited about conversion optimization.

Fortunately, we got Michael St. Laurent of world class optimization agency WiderFunnel.com, to write an essay to help you get the buy-in you need internally to start building a testing program that will pay out dividends. 

In this article, you'll find 5 easy tips to help you get immediate wins and build a culture that thrives on optimization. 

 

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6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

Ignore This Email At Your Own Risk

Hey there, 

It's Tommy Walker, the Editor-in-Chief of the Shopify Plus Blog.

Have you ever been to an online store, and for some reason, just couldn't help yourself from buying?

It's rare, I know, but every now and again, a shopping experience is so persuasive, that you're pulled along and it actually makes you feel good when you buy.

Why is that?

What do those stores know that you don't?

Could they subtly be playing tricks on your brain without you knowing...? 

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How to Create a Brand People Can’t Forget: Purple Mattress on Product, Voice, and Culture

How to Create a Brand People Can’t Forget: Purple Mattress on Product, Voice, and Culture

Goldilocks, Sasquatch, and a sumo wrestler walk into a bar … 

Well, not so much a bar as the $15 billion mattress industry. 

Excluding traditional brick-and-mortar retailers, Purple Mattress competes with over 200 “bed-in-a-box” merchants where the barriers to entry are low and the profit margins are high. 

But, none of that really matters. Not according to Savannah Turk, Director of Communications at Purple. 

Here’s how Purple competes … 

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Facebook Messenger Marketing Flows You can Copy and Paste

Facebook Messenger Marketing Flows You can Copy and Paste

Over the past two decades, consumers have transitioned from communicating through mail, phone, and email over to messaging apps like Facebook Messenger, WhatsApp, and WeChat. 

Messaging apps are the most downloaded apps in the entire world, with the highest number of active users. Facebook Messenger alone has over 1.3 billion monthly active users, and they’ve opened up its platform to allow marketers to leverage it as a marketing channel.

But most brands don’t know how it fits into their overall marketing strategy. You’ll get the A to Z on how to leverage Messenger for your ecommerce business.

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International Warehouses in Global Ecommerce: A Guide for Expansion

International Warehouses in Global Ecommerce: A Guide for Expansion

The Beginner’s Guide to International Warehouses in Ecommerce

The western world is no longer the center of ecommerce. Exploding marketing in Asia, throughout European countries, and across both developed and developing nations means one thing … 

Commerce has gone global. 

If you’re already dominating your domestic market, it’s time you began to drive your sales across borders. 

Unfortunately, far too many merchants miss the crucial first step in international ecommerce. 

That step isn’t about products, currencies, multiple storefronts, localization, or even sales. It’s about where your products live before they head out the door … 

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