58 search results for “Special Guest Contributor”

Top Omni-Channel Logistics & Supply Chain Challenges Ecommerce Founders Must Face

Top Omni-Channel Logistics & Supply Chain Challenges Ecommerce Founders Must Face

Top Omni-Channel Logistics & Supply Chain Challenges in Ecommerce

Today’s ecommerce customer wants it all. And they want it all … right now.

From combining retail locations and online stores, from trying it on to trying it out, from not just purchasing through a variety of interconnected channels but aligning those channels for real-time inventory availability and fulfillment via a host of delivery or pickup choices.

Omni-channel logistics presents an answer. But not before facing four key challenges …

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User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

You are not your business’ best salesperson. Nor is anyone else in your company. 

Who is? 

By every conceivable metrics, your best salesperson is any one of the thousands of happy customers you already have.

So, how do you get them to help you sell?

In this article, Yotpo’s CEO walks through the 10 commandments of getting more customer reviews and user-generated content … backed by 5.5 million data points.

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Using Facebook Ads to Make Local Markets Adore You

Using Facebook Ads to Make Local Markets Adore You

Talk to your market like you're a local.

Facebook's ad targeting power is unprecedented.

Having the ability to target a person's likes, interests, zipcodes, marital and children status is an absolute dream. With a little extra attention to detail, you can improve the relevancy of your ad 10 fold, and stand out in virtually any local market.  

So answer me this; why is my newsfeed always showing me ads that don't seem to "get" me.

Even if they understood my local language a little bit (I live in New England) and called something "Wicked Awesome" it would be much more likely to grab my attention.

That's what this article from Chadd Powell of Hanapin Marketing is all about. It's building on the Andrea's article from Monday, and shows you what you can do to start applying localization techniques to your ads, to be more relevant, improve CTR, and ultimately conversions.  

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What Conversion Experts Wished You Knew About Optimization

What Conversion Experts Wished You Knew About Optimization

There's a lot of conflicting advice out there in regards to conversion optimization.

As Alex Birkett, growth marketer and content strategist at Conversion XL sees it, there are only a small amount of people who really understand it. Others don't but still publish blogs about it.

In this helpful post, Birkett wants to bridge the communication gap and give you access to tips and insights from the world's most experienced optimizers. 

He also spills the beans on what he wishes business owners and executives knew about conversion optimization.

Read on and all will be revealed...

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What is an Order Management System (OMS)? Definition, Options & Choosing

What is an Order Management System (OMS)? Definition, Options & Choosing

How Gymshark Helped Save Facebook From the Wolves of Wall Street

From click to customer … stands an ocean of challenges. 

For many businesses, the act of capturing, tracking, and fulfilling orders across two or more sales channels has reached a breaking point. 

If you or your team are struggling through “spreadsheet Olympics,” this post offers hope by defining what an order management system is, how to choose one, and the options available … 

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What Is Ecommerce Automation? An Introduction to Shopify Flow

What Is Ecommerce Automation? An Introduction to Shopify Flow

What Is Ecommerce Automation

Shopify Flow is the first ecommerce automation platform that reduces manual tasks and frees your organization to focus on what matters. Growing bigger, faster. 

It’s no secret what leads to growth. 

  • Save time 
  • Save money 
  • Sell more 

The trouble with high-volume ecommerce is that third ingredient. Selling more can actually be growth’s worst enemy. 

As your sales increase, so do manual tasks, repetition, and complexity. The only solutions feel like devoting more time, which costs more money.

Until now.

Welcome to the future of ecommerce … automation.

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‘Emotional Ecommerce’ Increases Repeat Purchases 80%, Retention 58%

‘Emotional Ecommerce’ Increases Repeat Purchases 80%, Retention 58%

When high-growth ecommerce companies shift their focus away from transactional short-term relationships to building long-term emotional customer relationships, they see dramatic business results. 

  • inkbox increased repeat purchases by 80% in one month. 
  • Evy’s Tree lifted retention 58% while reducing monthly ad spend $1,000. 
  • Baby Tula’s 85,500 members earned 4.21 million points with a 24% redemption rate during the program’s first 30 days. 

In this special guest contribution, Smile Senior Rewards Specialist Stuart Arsenault covers how to turn transactional shopper relationships into emotional customer relationships … 

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“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

It happened again.

You worked long and hard on your sales plans. You crunched the numbers from last season. You projected into the future.

It all seemed so beautifully anticipated.

But here it is:

Your tenth, twentieth, maybe even thirtieth customer complaint … that the one thing they want is out of stock.

Is inventory management doomed to be hit or miss? Can you really anticipate everything? Or is that kind of foresight just a myth?

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