johnnie-O seemed to have it all.
A premium fashion product. Celebrities who swore by the clothes. A founder, with a famous brother, with the savvy to push this L.A. brand forward.
And yet, its site continued to cripple this business.
After its summer sale sank thanks to yet another site crash, johnnie-O stared down the barrel at Black Friday Cyber Monday 2017.
But could it really replatform in just a few short months, and then be up and running in time to exceed its own holiday sales goals?