56 search results for “Aaron Orendorff”

An Omni-Channel Commerce Solution: The What, Why, and How of Retail’s Future

An Omni-Channel Commerce Solution: The What, Why, and How of Retail’s Future

2017 marked a historic year of retail closures, losses, and bankruptcies. 

The irony is that retail — at least from a global perspective — is anything but shrinking.

So, what’s the disconnect? 

Today’s article takes a detailed and data-driven look at the what, why, and how of retail’s future all beneath the shadow of an often-misunderstood savior … 

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At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY

What’s the true cost of scaling a brick-and-mortar store making $64K into a multi-channel ecommerce powerhouse generating $15 million in annual sales? 

In this special Q&A, Red Dress Boutique’s founder and owner Diana Harbour reveals how her company: 

  • Replatformed from Magento and saves $100,000 annually 
  • Built an “impossible” Shop the Look feature and preserved SEO 
  • Has already grown 34% in March and 23% in April YoY 

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B2B Ecommerce Examples: 10 Lessons from 10 of the Best B2B Websites

B2B Ecommerce Examples: 10 Lessons from 10 of the Best B2B Websites

B2B Ecommerce Examples

“It’s good,” said Warren Buffet, “to learn from your mistakes. It’s better to learn from other people’s mistakes.” 

In the world of B2B ecommerce — where $7.7 trillion is on the line this year alone — it’s better still to learn from other people’s successes. 

This isn’t a round-up post, and it’s not a beauty contest.

Instead, today’s article is a detailed examination of 10 standout features from 10 different B2B ecommerce websites … ranging from international tech conglomerates to personalized chocolates, baby carriers, and engine belts.

(And the last one reveals one of B2B’s best-kept secrets.)

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B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B Ecommerce

B2B ecommerce is now a $7.6 trillion industry. Nine trends—backed by a synthesis of every major B2B study from the last two years—define its present…and future. 

$7.6 trillion …

That’s the market size B2B ecommerce will command by the close of this year.

The problem is $7.6 trillion is absolutely worthless when it comes to making real-world decisions.

Given the stakes involved — and the need for actionable guidance — today we’re excited to release the first of three major works on B2B ecommerce.

Inside you’ll find original contributions from Neil Patel, the brilliant people at CEB now Gartner, B2B social-media influencers Troy Osinoff and Michaela Alexis, as well as Polycom’s CMO.

In addition, we’ve compiled a synthesis of virtually every major B2B study from the last two years including:

  • Statista
  • Harvard Business Review
  • Content Marketing Institute
  • MarketingProfs
  • LinkedIn
  • Forrester
  • Accenture
  • McKinsey & Company

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Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Talk of “conversion rate optimization” is everywhere.

The benefits are huge. And so are the mistakes.

Thankfully, getting CRO right comes down to avoiding just seven "wrongs" you or your team might be committing.

Unleashing the power of CRO isn't as easy as changing the color of your "Buy" button and then retiring to St. Barts.

But it's also not dark magic.

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Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Is $75 reasonable for an Armani T-shirt?

Compared to the $150 T-shirt and the $400 pair of jeans, maybe it's not so bad? 

You see, we're clueless when it comes to price.

We make impulse purchases when things are good, "treat ourselves" when things are bad, and generally speaking our frame of reference only exists within the confines of the purchasing environment using the signals the retailer gives us to make our buying decision.

Don't believe me? Look around you. Now that the tags are off, do you remember how much you spent on the stuff in your environment? Probably not, right? 

It's far more likely that, at best, you remember that something was a "good deal" or that you "got ripped off" and that's about it. 

That's what today's article is all about. How to guide your visitors into getting a sense of what is "good" and "bad" not through quality, but through price, and how simply tweaking the numbers can change their perception of your entire shopping experience. 

Sound interesting? 

 

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Ecommerce Migration Case Study: Leading UK Retailer Migrates 11.1M+ Data Points in 16 Weeks

Ecommerce Migration Case Study: Leading UK Retailer Migrates 11.1M+ Data Points in 16 Weeks

Ecommerce Migration Case Study: Leading UK Retailer Migrates 11.1M+ Data Points in 16 Weeks

Founded in 1997, Great Little Trading Company (GLTC) is one of the UK’s most decorated and successful retailers of high-quality toys and upscale family furnishings. 

The problem was lack of control. In the words of CEO Jamie Reeve, the site “was becoming dated and functionality that had been on our wishlist for years still wasn’t progressing.” 

Still, even with that pressure to change, migrating 9.6K product attributes, 1.1M customers, and 10M orders was no small feat … 

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Ecommerce Replatforming Questions: An Honest Conversation about a “Dirty Word”

Ecommerce Replatforming Questions: An Honest Conversation about a “Dirty Word”

Ecommerce Replatforming Questions: An Honest Conversation about a Dirty Word

“Migration,” says Paul Hodge, CEO at Laird Superfood, “is a dirty word around here. It’s costly to switch and migrating is a major upheaval.” 

Of course, you already know that. You also know that finding a reliable guide to replatforming is hard. Most content on replatforming is produced by people like us: ecommerce platforms looking for your business. 

That’s why, today, we decided to do something different … 

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Email Popups With Offer Codes Are The Best & Other Ecommerce Optimization Myths

Email Popups With Offer Codes Are The Best & Other Ecommerce Optimization Myths

A typical ecommerce outfit sees conversion rate in the 2-3% range but you're not a "typical" merchant, are you? You're better, smarter, faster than the rest. Right?

If you really truly want to be all that, then there's no way around having a killer conversion optimization setup in place. For that, you need data, inspiration and ideas.

Here are four ecommerce conversion optimization case studies to get you started.

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