B2B ecommerce is now a $7.6 trillion industry. Nine trends—backed by a synthesis of every major B2B study from the last two years—define its present…and future.
$7.6 trillion …
That’s the market size B2B ecommerce will command by the close of this year.
The problem is $7.6 trillion is absolutely worthless when it comes to making real-world decisions.
Given the stakes involved — and the need for actionable guidance — today we’re excited to release the first of three major works on B2B ecommerce.
Inside you’ll find original contributions from Neil Patel, the brilliant people at CEB now Gartner, B2B social-media influencers Troy Osinoff and Michaela Alexis, as well as Polycom’s CMO.
In addition, we’ve compiled a synthesis of virtually every major B2B study from the last two years including:
- Harvard Business Review
- Content Marketing Institute
- McKinsey & Company