When high school was out, John Cronin looked to the future. He found no clarity staring back.
John is one of about 250,000 Americans with Down syndrome, but he wished to enter business with his dad after graduation.
It's a great story — John's Crazy Socks, founded in 2016, has been featured all over the news and web, from Fox to the BBC.
But this is not a charity. And this is not a cute story.
John’s Crazy Socks, in just 22 months, has already pulled in more than $4 million in sales and given away some $170,000 to worthy causes.
How? Through an ecommerce strategy that has legs, a paid search deployment returning up to 10X ad spend, and proof that obsessing over customer experience can have shoppers coming back again, and again, and again ...