Last week, we talked about the gap between when someone gets the confirmation email. This week, let's talk about what happens once the product actually reaches their door.
For ecommerce businesses, the shipped package represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for merchants.
In one recent survey it was found that 52 percent of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging.
In that same study, they found that nearly 4 in 10 consumers would share an image of a package with their social networks if it came in a unique package.
When was the last time you really thought about your packaging and unboxing experience?