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The Psychology of Hero Images: How to Hook Shoppers & Tell Your Story in 50 Milliseconds or Less

The Psychology of Hero Images: How to Hook Shoppers & Tell Your Story in 50 Milliseconds or Less

The Psychology of Hero Images: How to Hook Shoppers & Tell Your Story in 50 Milliseconds or Less

5 flaps of a hummingbird's wings...

That's all the time it takes for your site to make a first impression. 

Last week, we talked about improving your site's navigation because visitors spend 23% of their time looking at nav. 

This week, we're diving into the psychology and neuroscience behind persuasive hero imagery.

Because it's one thing to sell a product. But selling an emotion and an entire way of life? Now that's something else entirely. 

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