35 search results for “andrea wahbe”

12 Ways to Improve Ecommerce Site Performance & Speed for 2X Conversions

12 Ways to Improve Ecommerce Site Performance & Speed for 2X Conversions

12 Ways to Improve Ecommerce Site Performance & Speed for 2X Conversions

2.5 seconds to load completely … that’s the benchmark. 

But to be competitive? 

According to Harry Shum, a former speed-specialist researcher at Microsoft: “Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web.” 

Today’s post walks through 12 detailed steps to improve your ecommerce site performance and speed … along with the processes and results that — in one case — doubled a merchant’s conversion rate and profit margins

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14 Video Ads That Blew Our Minds In 2015

14 Video Ads That Blew Our Minds In 2015

You'll laugh, you'll cry, you'll hurt...

What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too. 

And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)

 

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15 Conversion Rate Optimization Strategies from the Top Fashion Brands

15 Conversion Rate Optimization Strategies from the Top Fashion Brands

Fashion Ecommerce Conversion Rates: 15 CRO Strategies from Top Brands

Positive or negative, first impressions can make or break your fashion ecommerce conversion rates. 

The thing is … those first impressions are made at a host of touchpoints across your customer’s online journey. 

Is your fashion brand in need of a first-impression(s) makeover? 

Read on to unearth how the top fashion brands improve their conversion rates so you can drive yours up as well … 

 

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15 Ecommerce Reports to Lift Your Sales, Without Drowning in Data

15 Ecommerce Reports to Lift Your Sales, Without Drowning in Data

15 Ecommerce Reports to Lift Sales via Analytics, Without Drowning in Data

Do you wish you had an easy way to visualize your store’s overall performance? Need to gain quick, actionable insights? You’re not alone. 

In the words of Avinash Kaushik, Google’s Digital Marketing Evangelist, “most businesses are data rich and information poor.” The answers lie in native analytics dashboard and partner tools. You just need to know where to start. 

To guide you in the right direction, we asked both our ecommerce experts and our partners — like Grow, Looker, Mode Analytics, Stitch Data, and Zaius — to give you the inside scoop on how to get the most out of your Shopify Plus reports. 

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6 Tips for Researching and Attracting Local Markets

6 Tips for Researching and Attracting Local Markets

Soda? Pop? Coke? Different places use different words.

Did you know that in some parts of the U.S., if you order a "Coke" at a restaurant they'll think you just want "soda?" Your server would then ask you "what kind of Coke would you like to drink? Coca-Cola? Dr. Pepper? 7-Up?"

Having an online business allows you to sell to customers from anywhere, at any time. But if you aren’t speaking to local markets in a language that they understand and appreciate, you’re missing opportunities to connect with that market in a meaningful way.

Likewise, there are many local advertising and tax laws, plus important government regulations to be aware of before entering into and selling to new markets.

This may be something that you wish you had the time to research. Or, perhaps it seems overwhelming to know where to start. To make your life easier, I’ve collected some useful tips and resources to help you to better understand and attract local markets. So, let’s get started.

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Artificial Intelligence: Armageddon or Nirvana? Experts Predict What Happens Next

Artificial Intelligence: Armageddon or Nirvana? Experts Predict What Happens Next

The Future is UncertainWill the invention of AI superintelligence contribute to the beginning of the robot apocalypse or will it help us live forever?

This dichotomy is being debated by some of the world's most intelligent scientists and software engineers today.

There will always be two ways to look at new technologies. The invention of broadband internet gave us a new way to stay connected with colleagues, friends and family AND it gave trolls and cyberbullies a platform upon which to unleash their fury of hate, harassment and death threats.

Let's look at both sides of the AI argument and you can decide where you stand on the issue.

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B2B Mobile Commerce: Everything You Need to Know

B2B Mobile Commerce: Everything You Need to Know

The wholesale and B2B buying experience is changing rapidly … 

According to Google, the new B2B buyer is:

  • Typically under the age of 35
  • Prefers reaching and buying online

And has been granted decision-making powers that used to be reserved for senior executives. 

If you aren’t offering these new B2B buyers a mobile-first commerce experience yet, you’ll quickly lose market share to your competitors. 

In this post, we’ll cover everything you need to know to launch a B2B mobile-first commerce presence and win new customers. 

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Back-to-School Ecommerce: Infographic & Lessons from $58.1B in Online Sales

Back-to-School Ecommerce: Infographic & Lessons from $58.1B in Online Sales

The 2018 back-to-school shopping season was the best year yet for ecommerce sites … generating $58.1 billion in online sales. 

Want to know what other channels and strategies earned an A+ for back-to-school ecommerce? 

Read on to review our infographic, plus detailed highlights which provide a blueprint for what to expect during Black Friday Cyber Monday 2018. 

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Back-to-School Marketing: Ideas, Stats & How to Automate the “Other” Black Friday

Back-to-School Marketing: Ideas, Stats & How to Automate the “Other” Black Friday

Back to School Online Shopping (B2S): How to Automate the “Other” Black Friday

To help you make the second biggest shopping season of the year an A+, we’ve put together cheat sheets on the trends, data, and promotions. 

Plus, we’ve enlisted the help of a business that’s already increased their pre-B2S sales 99% and conversion 64%. 

How? Through automation. 

Read on to gain insights into how your business can stay one step ahead of your competitors this B2S season. 

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Black Friday Ecommerce: 27 Ideas, Tips & Strategies to 3X-10X Holiday Sales in 2018

Black Friday Ecommerce: 27 Ideas, Tips & Strategies to 3X-10X Holiday Sales in 2018

Black Friday Ecommerce: 29 Ideas, Tips & Strategies to 3X-10X Holiday Sales in 2018

It’s the calm before the storm … 

In less than three months, Black Friday will be upon us. And by all estimates, it’ll be bigger than ever. 

You’ve probably been planning for months. So have we. 

After near exhaustive research, we’ve identified the top 29 Black Friday ideas, tips, and strategies to dominate 2018. 

But be warned, this article isn’t for the faint of heart. Of course, neither is coming storm … 

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