7 Ecommerce Podcasts That Can't Wait to Have You as a Guest

7 Ecommerce Podcasts That Can't Wait to Have You as a Guest

Podcasting, according to Copyblogger, has grown over the past ten years from a “niche medium occupied by tech-savvy comedians and former MTV VJs to a true sounding board for the masses.”

Now, almost 20% of Americans listen to podcasts on a monthly basis — choosing from 60K+ shows on iTunes alone.

If you’re not getting ahead of the curve by pitching yourself as a podcast guest...well, what are you waiting for?

I’ve done the research for you to start with these seven podcasts:

7. Ecommerce Master Plan With Chloë Thomas

The podcast: Ecommerce Master Plan is an interview-series run by Chloë Thomas. Her aim with the podcast is to have a bit of fun, while making sure helpful information gets out there. She’s been in the ecommerce industry for several years and found herself having fascinating conversations with business owners — but couldn’t share any of the insights, since the conversations were off the record and in private. So she started Ecommerce Master Plan to bring the conversations into a public arena. The vibe they aim for is interesting, fun stories that still have useful takeaways.

They’re seeking: People selling their own product, on their own site (i.e. not using eBay, Etsy, etc.). And, while Chloë says they’re happy to have interviewees from all over the world, they tend to prioritize people outside of the USA — usually European and Australian businesses, but international businesses from all over the world are welcome to pitch them.

How to pitch: Use this contact form. Chloë’s two must-haves:

  1. Your business is an ecommerce business (should go without saying, but it doesn’t always!)
  2. Your business is doing something interesting — whether it’s an interesting niche, customer base, product type, marketing campaign, or business model. They cover everything from startups to established businesses — she’s interviewed a business owner who’s been in business for seven weeks, as well as Tesco’s head of brand.

Her pet peeve? Vague emails. “A scene-setting paragraph is all well and good, but I want key information I can extract from the email,” she notes. That means include your URL, why you’re interesting, what you can share with the audience, where you’re from, the contact she’d be interviewing, how long you’ve been in business, and your business model.

Listen to these episodes: Chloe’s favorite episodes are the ones featuring:

6. Ecommerce Fuel With Andrew Youderian

The podcast: Ecommerce Fuel is run by Andrew Youderian and is a mix of interview-style episodes and non-interview ones. It’s a podcast for six and seven-figure independent businesses — meaningfully sized, but not, for example, a business with thousands of employees. They create episodes that are action-oriented and concise, with a personable and fun tone.

They’re seeking: Businesses with high six or seven figures in yearly revenue, particularly people who have built a unique brand by creating or manufacturing an interesting product, or creating an interesting brand around an existing product. He cites the BeardBrand team as an example of a great potential interviewee, because they built a community around something that wasn’t very popular before they came around, by leveraging YouTube and online communities.

How to pitch: Use this contact form. Andrew’s must-haves:

  1. An impressive outcome: What have you done that’s really extraordinary or impressive?
  2. Information on the skillset you leveraged to accomplish that outcome.
  3. A person who understands the importance of brevity and focus in a conversation.

He finds that that third one is a very underrated quality when it comes to podcast guests — it’s hard to find someone who is great conversationally and can tell a good story, but is also aware that peoples’ attention spans wane quickly and that messaging should be shortened to the bare minimum.

His pet peeve? When he feels like the person is pitching with only their interests in mind, which is usually very obvious. A pitch oriented around “I’d love to come and talk about how successful we’ve been,” is much more self-centered compared to an audience-centered pitch like, “We’ve honed these skills while running our business and we can share how we did that.”

Listen to these episodes:

5. Tropical MBA With Dan Andrews & Ian Schoen

The podcast: Tropical MBA was created by Dan Andrews and Ian Schoen, who previously teamed up to create a successful business (and exited that business in 2015). Episodes are sometimes interviews and sometimes Dan and Ian talking about their experiences and opinions.

They’re seeking: Businesses with high six or seven figures in yearly revenue, usually location-independent businesses, and particularly people who have built a unique brand by creating or manufacturing an interesting product, or creating an interesting brand around an existing product.

How to pitch: Send an email to Jane Beresford. Their must-haves for a standout pitch:

  1. Relevance to and interest for the TMBA audience. Their episodes tend to be focused around a subject, rather than just featuring an interview. Because of that, the best pitches are from people who listen to TMBA and know what they’re aiming for, and have picked a theme or subject that they might be interested in, then outlined it and their perspective on it in the pitch email.
  2. A short and sweet summary of who and what is being offered, with some relevant links for further information.
  3. “Factor X.” Some pitches stand out from the crowd for reasons that are hard to put their fingers on. Perhaps the subject is super-intriguing, is a counter-intuitive/unusual take on a topic, or the pitch email is very well-written and witty.

They also specifically look for a compelling backstory to what the interviewee has done and how they’ve achieved it — personal narratives and experiences always make for compelling listening.

Here’s an example of an ideal pitch that Jane sent me, with some notes in italics:

Hi Jane, (not “Hi Dear,” or “Hi Admin,”)
Really enjoy the show, and was just listening to the TMBA episode where you asked for suggested topics, so here you go:
(Short description of the company, its origins, and development.) We’ve just cracked the magical/mythical million dollar run rate. Last week, I came back from visiting our team of 20 in the Philippines for the very first time. It was pretty epic.
Listening to the TMBA podcast really helped me on my journey to achieving this – especially when I had just quit my job and was starting again from *basically zero* (but this time with a newly born baby — gulp!) So, I’d love to share back. Here’s what I think I can offer:
  • Scaling to a million dollar business in less than 14 months (systems/process)
  • Productizing (subject/product) (when everyone said I couldn't)
  • The power of culture
  • Meeting our team for the first time and climbing a mountain with them
  • Why I picked our crazy name
If you’d like any further information or would like to chat about it a bit more, I’d love to do that.
Look forward to hearing from you!
(name and a few links to website, social profiles, etc.)

 

Their pet peeve? Long, rambly pitches from people who haven’t heard the show and are so vague that they can’t discern what about their story might be interesting. Another common mistake is suggesting too many topics, ranging from mindfulness to meditation to coaching to (insert topic here) that it makes the pitch much weaker, rather than having 2-3 solid options.

Listen to these episodes:

4. My Wife Quit Her Job With Steve Chou

The podcast: My Wife Quit Her Job is run by Steve Chou and consists solely of interview-style podcasts — mostly featuring entrepreneurs in the ecommerce space (whether they sell through Amazon or their own site), but often talking to lifestyle business owners or other industry experts.

They’re seeking: People who primarily run their business online, that bootstrapped their business and originally started their business to improve their or their family’s lifestyle in some way.

How to pitch: Use this contact form. Steve’s must-haves:

  1. The pitch needs to show that you have high-level knowledge of how your business grew and cite specific numbers.
  2. Show that you do something different than most of the other people he’s interviewed. Don’t just include your typical “I quit my job and now I’m successful” narrative — go beyond that and include specific details about your story and why it’s different.
  3. Show that you specialize in a specific skill — for example, getting backlinks.

His pet peeve? People sending in emails that are too long and too vague — lacking in numbers and stats.

Listen to these episodes:

3. Launch Grow Joy With Andreea Ayers

The podcast: Launch Grow Joy is run by Andreea Ayers and has interview episodes, along with non-interview episodes. The focus is marketing and growth for physical-product-focused businesses, ranging from successful six and seven figure entrepreneurs to people making a living with handmade goods.

They’re seeking: Right now, they’re looking for guests for the fall season of the show, and they’re looking for sellers/business owners who have done things like getting their products featured in a major media outlet or sold their products in a large retailer. She specifically is looking for guests who can share their success and the step-by-step story behind it. For example, if someone pitched an episode about how they got into Whole Foods, they’d need to be comfortable talking about who they contacted, how many times they contacted them, what they said, how they got said person’s contact information, obstacles along the way, etc.

How to pitch: Use this contact form. Andreea’s must-haves:

  1. Keep it short. Your email shouldn't be any more than 2-3 paragraphs of 2-3 sentences each.
  2. Address her by name, tell her what you like about the podcast, and show her that you’re familiar with what she talks about on the show.
  3. Tell her specifically why you’d be a great guest. If you can reference a previous episode and tell her how you can add to what was discussed on it, that will make your pitch stand out. Make sure to answer the question she’ll have, of “Why would my audience listen to this episode, and more specifically, why are you the right person to share this message?”

Here’s a successful pitch example that Andreea sent over:

Subject: Podcast Interest
Hey Andreea,
Hope your week is going well so far!
My name is Sarah Shuda. I wanted to reach out and see if my story and experience would be of interest to your podcast audience.
I've been designing and writing email campaigns for ecommerce businesses for over 7 years. I own a design studio (Sarah Lynn Design) as well as more recently launching a new email marketing business called OpenMerit.
I'd love to share my email marketing experiences and knowledge with your audience if you think it would be a good fit.
If you're interested in chatting more please do reach out.
Have a great rest of your day!

Sarah

Her pet peeve? When someone says they love the show, but clearly hasn’t listened to any of the episodes. They’ll pitch being a guest on making money blogging, rather than ecommerce. If you’re going to mention being a listener of the show, saying specifically what you love about it will go a long way to making a stronger pitch.

Listen to these episodes:

2. Forever Jobless With Billy Murphy

The podcast: Forever Jobless is run by Billy Murphy and has a mix of interview and non-interview episodes, featuring topics ranging from the mindset behind entrepreneurialism and other personal development topics, to the stories behind successful entrepreneurs.

They’re seeking: Entrepreneurs with a unique story, in a way that adds significant value for the audience. Like Kanye (“there’s a thousand yous, there’s only one of me”), what are you the best at? That’s what he’s looking for — entrepreneurs that can share that story, rather than a bland “successful business owner that makes lots of money.”

How to pitch: Use this contact form. Billy’s must-haves:

  1. You must be familiar with the show, and show that familiarity in the pitch email.
  2. You need to be able to clearly explain how you can add significantly more value than any other guest he could have on.

In other words, your pitch should cover why you, and specifically, why you related to what the show normally covers.

His pet peeve? Copy/paste pitches. Billy notes, “Those people are usually ‘takers’ who just want free promotion, and wouldn’t be ideal guests delivering high value to my audience.”

Listen to these episodes:

1. Ecommerce Pulse With Leighton Taylor

The podcast: Ecommerce Pulse is run by Leighton Taylor and is an interview style podcast, covering everything that goes into running an ecommerce business — from getting started, to leveling up, to specific promotional avenues (e.g. blogger/influencer outreach).

They’re seeking: Entrepreneurs who have successfully built an ecommerce brand and want to share how they did it, or experts in a specific field (content marketing, Facebook ads, etc.) that can offer real value to listeners by sharing their expertise.

How to pitch: Use this contact form. Leighton’s must-haves:

  1. The pitch should showcase a real, interesting story to share that listeners will enjoy and from which they can learn.
  2. If you have it, a personal connection can make a big difference. If a friend of his makes an email introduction, that goes a long way.
  3. On the other hand, even lacking a personal connection, social proof will go a long way. Include links to other podcasts that you’ve been on (especially if they’re popular podcasts), or a YouTube video (or anything else that gives him the chance to hear your voice). Demonstrating what you sound like and what you have to say can establish credibility and get your foot in the door.

His pet peeve? Pitches that are clearly a copy-paste job, from someone who has obviously never listened to the show (or even read the About page!).

Listen to these episodes:

The Common Threads:

You noticed some recurring themes there, as far as what people want to see in pitches — right?

  • Don’t copy and paste. Nobody wants to feel like they’re talking to a robot.
  • Get to the point. Everyone is busy.
  • Be as specific as possible about the value that you offer their audience. Enough said.

These are good things to keep in mind when you’re pitching anyone, on anything (this is essentially what every post I’ve ever written about sending good pitch emails comes down to). Combined with the other specific tips for each podcast, above, you have everything else you need to know about sending a great interview pitch to the above podcasts.

So what are you waiting for? We’ll hear you on the airwaves!


About the Author

Michelle Nickolaisen runs a freelance writing business as well as a branding and marketing agency. When she's not working on those, she's giving fellow freelancers productivity tips, or watching/writing something related to sci-fi & fantasy.

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