Shopify & Netsuite present
The Future of Retail: Unifying Commerce In 2025
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Discover how retail leaders are predicting, planning, and prioritizing the future of retail in 2025. We’re bringing together four industry experts from Shopify, NetSuite, Boll & Branch and A.P.C. They’ll share insights on the future of retail and offer a rare glimpse into how unified commerce shapes their 2025 roadmaps. Walk away with actionable ideas to refine your strategy and technology for the years ahead.
Venue
Shopify NY Space
131 Greene St
New York, NY, 10012
The Shopify NY Space, located in the heart of SoHo, is a dynamic venue designed to foster community engagement and collaboration among local entrepreneurs.
Takeaways
This event offers a unique opportunity to gain valuable insights from top retail leaders and network with peers, leaving you with actionable ideas and inspiration for your brand’s strategy in 2025!
6:00 pm - 6:30pm
Welcome Drinks and Networking
Grab your name badge and dive into our interactive demo area and swag store. Savor a drink and some light snacks while you explore and connect.
6:30 pm - 6:50 pm
Shopify Keynote
Hear from Shopify Leadership, Jason Huff, as he shares how Shopify is planning its product roadmap for 2025. Shopify will present its latest research on how changes in buyer behavior, higher operating costs, and supply chain disruptions.
6:50 pm - 7:30 pm
Merchant Panel
Join the ACS Practice Director of NetSuite, the CCO of Boll & Branch, and the Director of E-Commerce and Digital Strategy, A.P.C., as they share their invaluable insights, strategies, and experiences that connect the future of retail.
7:30 pm - 9:00 pm
Happy Hour
Join us for drinks and snacks, connect with executives, thought leaders and Shopify.
Speakers

Jason Huff
UX Director, Shopify
Jason leads design for Shopify’s Retail product group. Since joining in January, he's revitalized the design team culture, boosting collaboration between UX, marketing, and sales, and spearheading research for future roadmaps. With a 15-year diverse background, Jason integrates empathy and community into his work. Previously, he held design leadership roles at startups and major companies like Etsy and Netflix.

Tyrell Garrow
Consulting Practice Director, Retail+, NetSuite
Tyrell is the Consulting Practice Director at NetSuite, specializing in the retail industry. He has over 15 years of experience managing system applications, focusing on process improvements and automation. Tyrell excels at creating innovative solutions to boost performance, scalability, visibility, and profitability without high costs or quality loss. Prior to NetSuite, Tyrell worked for retail leaders including BARK, Wink, and Quirky.

Katia Unlu
Chief Commercial Officer, Boll & Branch
Katia is the Chief Commercial Officer at Boll & Branch, driving the company's revenue growth over the past five years. She oversees all business channels, including e-commerce, retail, and wholesale, and leads customer strategy, marketing, and experience initiatives. Previously, Katia made a significant impact at Birchbox in planning, finance, and performance marketing. She began her career in planning at Macy's.com.

Rudy Ribardière
Director of E-Commerce and Digital Strategy, A.P.C.
Rudy Ribardiere is the Director of E-Commerce and Digital Strategy at A.P.C., leading the brand’s digital transformation and online growth. He optimizes A.P.C.’s online presence, enhances customer engagement, and implements innovative strategies to advance the brand’s digital footprint. Rudy excels in merging strategic vision with practical execution, making him pivotal in shaping A.P.C.’s digital future.
About the event
The evening starts with a peek at the forward-looking trends observed by Shopify. You’ll see the common themes, areas of investment, and focus emerging for retail in 2025. Next, industry experts from Boll & Branch, A.P.C., and NetSuite will participate in an interactive Q&A. Hear how they’re approaching their own roadmaps and what their focus will be for 2025.
Connect with our Partners
After Parties

Dinner at The Dutch
8:30PM | HOSTED BY CQL AND SHOPIFY
Join CQL for a lively dinner celebration! Enjoy an evening of lively ambiance in SoHo, with great conversation, networking, American cuisine, and craft cocktails.
This is the perfect opportunity to connect with fellow retail leaders and Shopify team.
Only a 5 min walk away!

Dinner at Olio e Piu
8:30PM | Hosted by Simplistic and Shopify
Join Simplistic for a memorable evening of Italian cuisine at the West Village staple, Olio e Piu! This dinner will be a great way to recap the event and discuss all things retail and Shopify with colleagues.
Be sure to RSVP to reserve your spot.
FAQs
Secure your spot
Confirm your attendance and secure your place amongst the carefully curated group of attendees.
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