Thursday 21st May, 2026
Product Updates Breakfast - London 2026
Join us for an intimate breakfast with a select group of commerce leaders. Get an exclusive first look at what's coming from Shopify including how AI is reshaping commerce, and hear directly from the brands already building ahead of it.
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About the event
Commerce is moving fast. Here's what's next.
Agentic commerce is the biggest industry challenge in 2026. We're hosting an intimate breakfast to discuss how brands are solving it.
Our UK team will walk through what's new, what's coming, and what it actually means for businesses like yours.
You'll also have the chance to connect with current Shopify merchants over breakfast, hear how they're putting it into practice and ask the questions that actually matter to you.
This isn't a sales pitch. It is a conversation for people who want to stay ahead.
Location
10-12 James St,
London W1U 1EE
Central London, 5 minutes walk from Bond Street tube station.
The morning at a glance
08.30 - Welcome and introductions
08.45 - Product Updates: What's new from Shopify
09.00 - Merchant panel: Building on what's next
09.15 - Open discussion and breakfast
10.30 - Event closes
Secure your seat
Spaces are limited to 30 guests. Reserve yours now.
Interested in Shopify? Try for free