Sync your product catalog
Sell where people shop
Manage from within Shopify
Powerful tools to scale your business
Use powerful selling and marketing tools to scale your business across Facebook, Instagram, and more.
Offer a smooth shopping experience
Customize your Shop
Bring the look and feel of your Shopify store to Facebook Shops.
Group items from your inventory to help customers discover your products.
Manage your Shop across channels
Run a custom shopping experience for Instagram and Facebook in one place.
Transform posts and stories into shopping experiences with product tags
Showcase your brand and products
Get your products in front of 1 billion trend-seeking shoppers on Instagram.
Remove shopping barriers
Provide a consistent in-app shopping experience, from product discovery to checkout.
Sell from one inventory
Use one product inventory that stays synced across all the places you sell in through Shopify.
Checkout on Instagram
Let customers browse and buy your products on Instagram, without leaving the app.
Social Page Posts
Share your products with Facebook social posts
Engage with your followers
Create and schedule social post in minutes, and share it with all your Facebook followers.
Build brand awareness
Choose any of your Shopify products to promote to your Facebook followers without spending any money.
Reach new customers
Add a discount code to your social posts to help convert followers into customers.
Expand your audience through Facebook ads
Get new customers with ads
Find new customers with audience building ads, or use retargeting ads to get products in front of people even after they’ve left your store.
Easy Facebook pixel setup
Track customer actions on your online store to create smarter advertising.
Learn smart marketing techniques
Boost your marketing mindset with expert tips and advice from Facebook and marketing experts.
Checkout with shop pay
Increase conversion with Shop Pay—a faster way to check out
Offer one-tap checkout
Give customers the option to check out without ever leaving Facebook or Instagram.
Put customers in control
Field fewer questions from customers who use Shop Pay—the Shop app gives them real-time delivery updates.
Stay in touch
Keep track of all your customers—no matter where they check out, their details will sync back to Shopify.
Manage from Shopify
Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.
Learn more about selling on Facebook and Instagram
No, you don’t need Shopify to sell on Instagram and Facebook. When you sell on Instagram and Facebook with Shopify, there are apps and integrations that connect your inventory, marketing, customer, and sales data into a central database. Sync your product catalog, discover and promote the most popular product features, and create your ad campaigns all within Shopify.
Use Shopify to create, track, and manage your ad campaigns and orders with Facebook and Instagram. Simply sync your product catalog, put your products in front of the right audience, and track it all from your Shopify dashboard.
Before you start selling on Instagram, you’ll need to make sure you’ve set up a Facebook business page and have products in your Facebook catalog. From there, use the following steps:
- From your Shopify admin, click Facebook sales channel > Overview.
- Click Set up to start in the Instagram Shopping section.
- Connect the required Facebook accounts to the Facebook sales channel.
- Review and accept the terms and conditions, then click Request approval.
It takes 24-48 hours for Facebook to review your products. Note that this works if you’re on the Shopify Basic plan or above.