Sync your product catalog
Sell where people shop
Offer one-tap checkout
Powerful tools to scale your business
Use powerful selling and marketing tools to scale your business across Facebook, Instagram, and more.
Offer a smooth shopping experience
Customize your Shop
Bring the look and feel of your Shopify store to Facebook Shops.
Group items from your inventory to help customers discover your products.
Manage your Shop across channels
Run a custom shopping experience for Instagram and Facebook in one place.
Transform posts and stories into shopping experiences with product tags
Showcase your brand and products
Get your products in front of 1 billion trend-seeking shoppers on Instagram.
Remove shopping barriers
Provide a consistent in-app shopping experience, from product discovery to checkout.
Sell from one inventory
Use one product inventory that stays synced across all the places you sell.
Checkout on Instagram
Let customers browse and buy your products on Instagram, without leaving the app.
Checkout with shop pay
Increase conversion with Shop Pay — a faster way to check out
Offer one-tap checkout
Give customers the option to check out without ever leaving Facebook or Instagram.
Put customers in control
Field fewer questions from customers who use Shop Pay — the Shop app gives them real-time delivery updates.
Stay in touch
Keep track of all your customers — no matter where they check out, their details will sync back to Shopify.
Manage from Shopify
Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.
Learn more about selling on Facebook and Instagram
No, you don’t need Shopify to sell on Instagram and Facebook. However, Shopify merchants are able to quickly sync their inventory, customer, and sales data between Facebook, Instagram, and Shopify. You can manage all of your business’s sales across the internet in one place — the Shopify admin.
Connect your Shopify and Facebook accounts to sync your product catalog to Facebook and Instagram. Then, find new customers with ad campaigns created using the Facebook Ads Manager. Once you start making sales through your ads and social posts, you’ll be able to manage orders, payments, and returns within Shopify.
It’s free to sell your products on Facebook and Instagram with Shopify. These channels are included as part of your Shopify plan.