Grow your business with Facebook and Instagram

Facebook and Instagram let you sell and market where your customers are.

Don’t have a Shopify store?
View of a Facebook Shops page being designed, showing a model wearing small hoop earrings and pendant necklace with one image of a necklace being added and another image of a pair of earrings being added; and an Instagram Story from “Cadette Jewelry”, with an image with model wearing earrings and dainty gold chain necklace, with a shopping tag button above the gold earrings on model.

Sync your product catalog

Your Shopify products automatically sync to Facebook and Instagram so you can easily create ads and shoppable posts.

Sell where people shop

Find the right features to market and sell your products in front of Facebook and Instagram shoppers.

Offer one-tap checkout

Give customers the option to check out without ever leaving Facebook or Instagram.

Powerful tools to scale your business

Use powerful selling and marketing tools to scale your business across Facebook, Instagram, and more.

Facebook Shops

Offer a smooth shopping experience

Side-by-side view of a Facebook Shops page being designed, showing plates of varied styles and colors with one image of a earrings being added; and a Facebook Shops page split into a "Sculptural Forms" collection with close up model wearing various earrings and a "Woman and Nature" collection with model posing outdoors wearing a necklace and earrings.

Customize your Shop

Bring the look and feel of your Shopify store to Facebook Shops.

Create collections

Group items from your inventory to help customers discover your products.

Manage your Shop across channels

Run a custom shopping experience for Instagram and Facebook in one place.

Instagram Shopping

Transform posts and stories into shopping experiences with product tags

View of an Instagram Story from “Cadette Jewelry”, with an image with model wearing various gold earrings and pearl necklace, with a shopping tag button below the gold earrings on model. Accompanied on the right of the Instagram Story is a product image of a pair of gold stud earrings with product tag including the product name and '$175' price at the bottom.

Showcase your brand and products

Get your products in front of 1 billion trend-seeking shoppers on Instagram.

Remove shopping barriers

Provide a consistent in-app shopping experience, from product discovery to checkout.

Sell from one inventory

Use one product inventory that stays synced across all the places you sell.

Checkout on Instagram

Let customers browse and buy your products on Instagram, without leaving the app.

Checkout with Shop Pay

Increase conversion with Shop Pay — a faster way to check out

A few screenshots of the Shop Pay experience, including an Instagram story featuring a women wearing pearl earrings and the payments methods screen with Shop Pay listed as an option.

Offer one-tap checkout

Give customers the option to check out without ever leaving Facebook or Instagram.

Put customers in control

Field fewer questions from customers who use Shop Pay — the Shop app gives them real-time delivery updates.

Stay in touch

Keep track of all your customers — no matter where they check out, their details will sync back to Shopify.

Manage from Shopify

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

Learn more about selling on Facebook and Instagram

Start selling on Facebook and Instagram