How to Grow Your Ecommerce Business with Email Marketing

Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.

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11 chapters

1. Introduction

1 min

What is email marketing and how can it work for your online business? Learn the basics and get started with email marketing.

2. Why Email Marketing is the Key to Ecommerce Success

5 min

Discover the benefits of email marketing and the advantages of email marketing for your online business.

3. Choosing the Right Email Marketing Platform

1 min

Choose the right email marketing software for your business. Not all email marketing services are made the same so it's important to understand which email marketing platforms fit your business.

4. Growing Your Email List

6 min

List building is an essential part of any online business. Discover how to build an email list and in time, learn how to grow an email list.

5. Segmenting Your Email List For Better Engagement

4 min

Targeted email marketing sometimes referred to as email segmentation offers your business incredible opportunities. Discover how targeted email lists and group email lists can make an impact on your business.

6. Converting Subscribers into Customers

7 min

Email marketing best practices can show you how to transform that list of subscribers into paying customers.

7. Ecommerce Transaction Emails You Should Be Optimizing

6 min

A transactional email can help your customer through the final step. From the abandoned cart email to order confirmation email, transaction emails will change the way your business operates.

8. Proven Ecommerce Email Campaigns You Can Steal

3 min

Your email campaign is the key to your business' success. The best email marketing campaigns keep customers in mind. Learn how ecommerce email marketing will change the way your customers shop.

9. Email Analytics And How to Track Everything

4 min

Email tracking is essential to a healthy email marketing campaign. Email analytics are accessed through google analytics email tracking making it simple for you to keep track and identify successful campaigns.

10. 7 Tips for an Effective Email Marketing Strategy

5 min

These email marketing tips will give you a head start on your email marketing strategy so that you can run an effective email marketing campaign.

11. Conclusion

1 min

Email marketing gives your online business a low cost, high reward solution to growing your business.


Braveen Kumar

Braveen Kumar is a Content Crafter at Shopify where he develops resources to empower entrepreneurs to start and succeed in business. Follow @braveeenk on Twitter.

Corey Ferreira

Corey Ferreira is a passionate entrepreneur, coconut water lover and content creator at Shopify. Follow @coreyvf on Twitter.

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