Facebook Advertising for Ecommerce Entrepreneurs

How to reach the right audience and generate more sales on the world's largest social network.

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12 chapters

1. Why Facebook Ads for Your Ecommerce Business

2 min

Facebook ecommerce and advertising on Facebook is a powerful way to generate revenue for your online business.

2. Setting up your Facebook Advertising Account

2 min

Facebook Business Manager is your central Facebook business account for managing your page and advertising. Learn how to set it up in 10 minutes.

3. The Facebook Pixel

3 min

The Facebook pixel, also know as conversion or tracking pixel, is a piece of code that helps you track the same person's actions across multiple sites.

4. Facebook Ad Types for Your Ecommerce Store

5 min

There are many different types of Facebook ads. It's up to you what you need to accomplish and which ad is going to help you get there.

5. Targeting New Audiences

3 min

Facebook targeting of different audiences helps you identify your core customer group based on interest and behavior. Then you can serve Facebook ads relevant to them.

6. Retargeting and Custom Audiences

3 min

Facebook retargeting, sometimes referred to as Facebook remarketing can help you create a custom audience on Facebook that you can keep your ads focused on.

7. Dynamic Ads - Retargeting on Auto-Pilot

4 min

Dynamic ads retargeting is a powerful way to serve relevant ads to your audience based on what action they previously took or what product they looked at.

8. Budgeting and Building a Facebook Sales Funnel

2 min

Your Facebook advertising strategy can help build your business' sales flow. Consider how different types of ads can help your sales flow.

9. Messenger, Bots, and Conversational Commerce

4 min

Conversational commerce is an increasingly hot topic as bots and messenger ads become the new norm. Facebook Messenger Ads are also offering new ways to create a more personalized ad experience.

10. Frequency, Ad Blocking, Prohibited Items, Other Hazards

3 min

Facebook ad frequency capping is an important practice to make sure you're not repeatedly serving ads and wasting money on audiences that aren't interested.

11. Reporting

1 min

Facebook analytics helps you identify what ads are working and what's not. Facebook report tools will give you everything you need to run the very best Facebook ads.

12. Conclusion

1 min

Facebook advertising is an essential part of any ecommerce entrepreneur's plan to grow a long-lasting online business.


Tim Chard

Tim is the Marketing Director of AdEspresso, the best-in-class Facebook advertising optimization platform. Tim oversees and implements AdEspresso's advertising, SEO, and analytics; along with the tactics and strategies necessary to convert hundreds of thousands of monthly visitors into loyal customers.

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