chapter 14

About the Author

Holly Cardew is the Founder of Pixc, a platform to help ecommerce stores edit and optimize their product photos so they can increase their sales. Pixc turns average product images into beautiful ones by editing and removing the background within 24 hours.

Starting out as a teenager, selling on eBay and creating her own online marketplace, Holly has a background in ecommerce, online marketing, graphic design and building distributed teams.

She also has experience building and running Shopify stores and growing a large social media following. In 2016, Holly was included on the Retail and eCommerce Forbes 30 under 30 list. Holly splits her time between San Francisco, Brisbane and Sydney. When Holly is not working, she loves travelling, exploring new places, beautiful design, typography and coming up with with new solutions to existing problems.

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