Oxygen Plus (O+) is the leading manufacturer, marketer and purveyor of canned recreational oxygen. The active ingredient is 95% pure oxygen. Just a few breaths helps revitalize, boost energy, increase alertness and mental clarity, and helps to alleviate the effects of altitude and a night on the town.

Available in a variety of refreshing flavors, O+ oxygen is portable and lightweight - yet contains more oxygen per can volume than any other recreational canned oxygen worldwide.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

Our first sales came to us by our brick-and-mortar customers seeking us out. They probably found our portable, pure 95% oxygen products in a hotel or spa while on vacation. Once we had the Shopify platform set-up, we were went beyond the educational component of selling to actually selling - to anyone who searched for our product.

Sales came in from every state, and even other countries. In fact, we just launched our Canadian site - on the Shopify platform, of course.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

We use a handful of the free apps, such as Mapify, Socialify, and the Facebook Store - and a few really helpful ones for our business are Constant Contact (for email sync) and LeadDyno (for affiliate marketing).

We've found the apps we've used to be great because the developers are very responsive if there ever is an issue, and usually, there isn't an issue.

What are your top recommendations for new ecommerce entrepreneurs?

My top recommendation to a new store owner is to build the site with a web developer who is familiar with - or can easily learn, which I've heard isn't hard - the Shopify programming/coding language. This really only applies if you want a lot of customization done to a template, which was indeed the story for Oxygen Plus.

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