Acing ecommerce in Southeast Asia with Marketplaces & Brand.com
Shopping and selling are changing rapidly in Southeast Asia. Discover how successful brands are balancing marketplaces and their own brand.com sites to find ecommerce success in a diverse, digital-first region.
In this guide, we explore:
Consumer insights
Uncover research findings on consumer preferences and shopping behaviours, such as the fact that 83% of shoppers research a product or company using the company's website—before making a purchase on a marketplace.
Advice from commerce experts
Hear from ecommerce experts on how retailers can achieve ecommerce success.
Actionable next steps
Get guidance you can put into action now to optimise your business for growth.
Marketplaces will help you sell your product, and are also a great way to test products and learn whether people will really buy them. But in addition to this, you should be building your own brand.com. You’ll have full control of your entire ecommerce business, and can run a fantastic, fully customised loyalty programme that builds up customer retention.
Feng Hou
Co-founder, Verz Design