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Shopify
  • Start free trial
  • Start
    • Start your business

      Build your brand

    • Create your website

      Online store editor

    • Customize your store

      Store themes

    • Find business apps

      Shopify app store

    • Own your site domain

      Domains & hosting

    • Explore free business tools

      Tools to run your business

    Sell
    • Sell your products

      Sell online or in person

    • Sell online

      Grow your business online

    • Sell across channels

      Reach millions of shoppers and boost sales

    • Sell in person

      Point of Sale (POS)

    • Sell globally

      International sales

    • Sell wholesale & direct

      Business-to-business (B2B)

    Market
    • Market your business

      Reach & retain customers

    • Market across social

      Social media integrations

    • Nurture customers

      Shopify Email

    • Know your audience

      Gain customer insights

    Manage
    • Manage your business

      Track sales, orders & analytics

    • Manage your stock & orders

      Inventory & order management

    • Shopify Developers

      Build with Shopify's powerful APIs

    • Plus

      A commerce solution for growing digital brands

    • All Products

      Explore all Shopify products & features

  • Pricing
  • Help and support
    • Help and support

      Get 24/7 support

    • How-to guides

      Read in-depth business guides

    • Shopify blog

      Business strategy tips

    Popular topics
    • What is Shopify?

      How our commerce platform works

    • Founder Stories

      Learn from successful merchants

    • Branding

      Build your brand from scratch

    • Marketing

      Build a marketing plan

    • Ecommerce SEO

      Improve your search ranking

    • Social media strategy

      Turn social into sales

    • Business growth

      Scale your business

    Essential tools
    • Business name generator

    • Stock photography

    • Business Plan Template

    • Link in bio tool

    • QR code generator

  • Log in
  • Start free trial
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Analytics

  • Analytics

What Are The Basic Ecommerce Metrics I Need To Focus On First?

  • by Desirae Odjick
  • 5 Nov 2021
Colorful candy in a bowl
  • Analytics

5 Google Analytics Segments (and How to Use Them to Increase Revenue)

  • by Shanelle Mullin
  • 5 Nov 2021
Google Analytics on a laptop
  • Analytics

9 Google Analytics Custom Reports by the Experts (and How to Use Them)

  • by Shanelle Mullin
  • 5 Nov 2021
feature
  • Analytics

Google Analytics For Ecommerce: A Beginners Guide

  • by Richard Lazazzera
  • 5 Nov 2021
Everything you need to know about ecommerce KPIs
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67 Key Performance Indicators (KPIs) for Ecommerce

  • by Mark Hayes
  • 13 Apr 2018
Shopify analytics
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The Beginner's Guide to Analyzing Shopify Reports and Analytics

  • by Shanelle Mullin
  • 1 Nov 2017
Marketing analytics for beginners
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Marketing Analytics for Absolute Beginners

  • by Guest Contributor
  • 24 Apr 2016
feature
  • Analytics

Don't Fear Analytics (I'll Make It Simple For You)

  • by Tommy Walker
  • 2 Apr 2015
feature
  • Analytics

How to Track Your Marketing Campaigns in Google Analytics

  • by Richard Lazazzera
  • 3 Jul 2014
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