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Shopify
  • Start free trial
  • Start

    • Start your business

      Build your brand

    • Create your website

      Online store editor

    • Customize your store

      Store themes

    • Find business apps

      Shopify app store

    • Own your site domain

      Domains & hosting

    • Explore free business tools

      Tools to run your business

    Sell

    • Sell your products

      Sell online or in person

    • Check out customers

      World-class checkout

    • Sell online

      Grow your business online

    • Sell across channels

      Channels for social & marketplaces

    • Sell in person

      Point of Sale (POS)

    • Sell globally

      International sales

    • Sell wholesale & direct

      Business-to-business (B2B)

    Market

    • Market your business

      Reach & retain customers

    • Market across social

      Social media integrations

    • Chat with customers

      Shopify Inbox

    • Nurture customers

      Shopify Email

    • Know your audience

      Gain customer insights

    Manage

    • Manage your business

      Track sales, orders & analytics

    • Manage your stock & orders

      Inventory & order management

    • Automate your business

      Shopify Flow

    • Shopify Developers

      Build with Shopify's powerful APIs

    • Plus

      A commerce solution for growing digital brands

    • All Products

      Explore all Shopify products & features

  • Pricing
  • Help and support

    • Help and support

      Get 24/7 support

    • How-to guides

      Read in-depth business guides

    • Business Courses

      Learn from proven experts

    • Shopify blog

      Business strategy tips

    Popular topics

    • What is Shopify?

      How our commerce platform works

    • Founder Stories

      Learn from successful merchants

    • Branding

      Build your brand from scratch

    • Marketing

      Build a marketing plan

    • Ecommerce SEO

      Improve your search ranking

    • Social media strategy

      Turn social into sales

    • Business growth

      Scale your business

    Essential tools

    • Business name generator

    • Logo maker

    • Stock photography

    • Business Plan Template

    • Link in bio tool

    • QR code generator

  • Log in
  • Start free trial
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Facebook Marketing

  • COVID-19

Marketing during COVID-19: How to continue marketing your non-essentials Shopify store

  • by Vanhishikha Bhargava
  • 8 May 2020
  • Facebook Marketing

Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses

  • by Casandra Campbell
  • 22 Jan 2020
Illustration of a pool in the shape of a Facebook homescreen. We see a swimming instructor in the pool and beginner-swimmers around the pool with life preservers on, as a metaphor for those being given a step by step guide to facebook ads.
  • Facebook Marketing

Facebook Ads for Beginners: A Step-By-Step Guide to Running Your First Campaign

  • by Mary-Rose Sutton
  • 7 Oct 2019
Facebook ad creative.
  • Facebook Marketing

Facebook Creative That Converts: How (and When) to Use Different Ad Types

  • by Mary-Rose Sutton
  • 6 Dec 2018
how to scale facebook ads
  • Facebook Marketing

How to Scale Your Facebook Ads (While Maintaining a Healthy Return on Ad Spend)

  • by Mary-Rose Sutton
  • 10 Oct 2018
Facebook advertising pixel.
  • Facebook Marketing

Facebook Ads: The Beginner's Guide to the Facebook Pixel

  • by Casandra Campbell
  • 28 Jan 2018
  • Facebook Marketing

How to Improve Your Facebook Advertising Funnel with Sequential Retargeting

  • by Reza Khadjavi
  • 30 Nov 2017
common facebook advertising mistakes
  • Facebook Marketing

7 Common Facebook Advertising Mistakes (And How to Fix Them)

  • by Braveen Kumar
  • 19 May 2017
facebook dynamic product ads
  • Facebook Marketing

The Quick and Easy Way to Put Your Facebook Ads on Autopilot

  • by Kevin Donnelly
  • 7 Jun 2016
  • Facebook Marketing

6 Types of Facebook Ads that Will Win Customers and Keep Them Coming Back

  • by Guest Contributor
  • 6 Apr 2016
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