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Strandbags added 104,000 new customers in just four weeks

Strandbags front of store

Iconic Australian retailer Strandbags has been a staple for bag lovers since 1927. In 2020, as Strandbags started to experience a decline in sales related to the pandemic, the team knew it was time to upgrade its website, introduce a data program, and focus on smarter marketing technology. Through its partnership with MindArc, Strandbags was able to set a bold target and clear roadmap to transform the business digitally.

With its new site on Shopify Plus, Strandbags has seen an increase in customer activations, growth in conversion rate, higher sales, and more organic traffic than ever before. For the future, Strandbags wants to utilize Shopify Plus to bolster its customer experience through tiered loyalty programs and demand-style delivery and fulfilment.

That continuous potential for innovation excites me because there are always things coming from Shopify Plus, which is going to make it incrementally better. The platform will never become stale as it evolves into the future.


Paul Erskine — Head Of Digital and Data Delivery


Fashion and Apparel



Previous platform


Use case

Replatforming and Upgrades

With Shopify, Strandbags saw results fast.


Increase in Australian conversion rate


Increase in New Zealand conversion rate


New customers in four weeks

Join the ranks of brands changing fashion and apparel every day.

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