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Commerce at Scale: A publication for growing and enterprise brands

10 Ways to Create a Personalized Customer Experience

10 Ways to Create a Personalized Customer Experience

by Michael Keenan

13 May 2025

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack.

Industry Insights and Trends

Streetwear Marketing: Definition, Strategies + Examples (2025)

by Elise Dopson

28 Apr 2023

Streetwear Marketing: Definition, Strategies + Examples (2025)

Ecommerce Operations Logistics

What is B2B Sales? Definition, Process, and Tips for 2025

by Special Guest Contributor

8 Sept 2023

What is B2B Sales? Definition, Process, and Tips for 2025

Latest

Ecommerce Operations Logistics

Multichannel Order Management: The Difference Unification Makes

19 Jun 2018

Growth strategies

Cross-Device Ad Targeting: What It Is, And How to Master It in 2025

13 May 2025

The Uncomfortable Realities of B2B Commerce in 2025

9 May 2025

How Major Retailers Can Modernize Wine Distribution by Embracing Ecommerce

5 May 2025

Enterprise ecommerce

Optimizing Order Management for Enterprise Commerce with Manhattan Active Omni and Shopify

Ecommerce Operations Logistics

Optimizing Order Management for Enterprise Commerce with Manhattan Active Omni and Shopify

21 Apr 2025

A digital cover of Shopify’s report, The Innovation Mindset: Five Shifts for Modern CTOs, set against a green gradient background.

Enterprise ecommerce

The Innovation Mindset: Exploring the New Role of Retail CTOs in Digital Transformation

13 Mar 2025

GraphQL vs. REST: Why GraphQL Wins for Enterprise Commerce

Enterprise ecommerce

GraphQL vs. REST: Why GraphQL Wins for Enterprise Commerce

16 Mar 2025

3 Ways Represent and waterdrop® Drive Unified Commerce with Shopify

12 Mar 2025

A customer taps a Visa card on a Shopify POS payment terminal at a retail counter, with a tablet screen and product boxes in the background.

Business Management and Leadership

Boden and World of Books Share their Top 3 Digital Transformation Tips

26 Feb 2025

Boden and World of Books Share their Top 3 Digital Transformation Tips

Enterprise ecommerce

Deliver Fast, Relevant, and Personalized Search With Shopify’s Composable Architecture and Algolia

21 Feb 2025

Deliver Fast, Relevant, and Personalized Search With Shopify’s Composable Architecture and Algolia

Enterprise ecommerce

A Base Layer API Provides the Structure and Flexibility to Compete

10 Feb 2025

Alt text: A translucent glass cube rests on a gradient blue surface, symbolizing clarity and simplicity in a modern minimalist design.

Shopify for Enterprise

The enterprise commerce platform powering 5.5B orders

Guides & Resources

Total Cost of Ownership Calculator + Report

Resources Center

The Guide to Headless Commerce

Resources Center

The Guide to Optimizing Site Performance

Resources Center

The Path to a Performant Checkout

Case Studies

Shop Pay Speeds Up Everlane's Checkout and Boosts Conversions

Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%

How 4ocean switched back to Shopify from BigCommerce to focus on their core business

How Decor Steals replatformed from Salesforce Commerce Cloud to innovate faster and reduce development costs

Lulu and Georgia Scales Exponentially After Migrating from Adobe Commerce to Shopify

Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story

Ruggable goes headless and scales to 8 markets with Shopify

From launch to viral success: Our Place’s Shopify growth story

Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify

Bombas migrated for site stability, and is also saving $108,000 a year in platform costs

B2B Ecommerce

A series of six icons on green circles: location pin, shopping basket, package, user silhouette, credit card, and globe.

The Uncomfortable Realities of B2B Commerce in 2025

9 May 2025

How Major Retailers Can Modernize Wine Distribution by Embracing Ecommerce

How Major Retailers Can Modernize Wine Distribution by Embracing Ecommerce

5 May 2025

How B2B Customer Portals Boost Conversions and Drive Customer Loyalty

How B2B Customer Portals Boost Conversions and Drive Customer Loyalty

11 Mar 2025

Vibrant illustration showcasing digital marketing elements like a shopping cart, cursor, satisfaction rating, and customer feedback on a vivid blue background.

After-Sale Service: Learn the Art of B2B Customer Retention

20 Jan 2025

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack.