Video Production Tips for Any Budget

Video Production Tips for Any Budget

Video production can get expensive, fast. You can, however, create high quality, eye-catching video ads on a budget.

Whether you want to start with $0 and use your smart-phone or make an investment in equipment you’ll use for the longterm, the list below will help you narrow down your decision.

VIDEO CREATION TOOLS:

Today modern tools exist to help you create professional, eye-catching videos. Three recommendations include:

VIDEO RECORDING:

  • Smartphone (iPhone 8, iPhone 8 Plus, iPhone X are Ezra’s preferred choices)
  • GoPro Hero 5. This is helpful for time-lapses and general b-roll. It’s also helpful for capturing interesting angles and fast moving moments. The GoProHero6 is now out and has internal optical stabilization that’s almost as good as the Gimbal.
  • GoPro Karma Grip. Use this for stabilizing shots. It has an internal battery that charges the Go-Pro camera and triggers start/stop recording.
  • Canon EOS 70D (This camera is an investment. This camera can be used to capture high quality testimonials and product shots).
  • Canon EF 24–105mm f/4L is II USM Lens (Typically only used in Ezra’s studio, this “workhorse” lens cover many of the commonly used focal lengths with the added benefit of Image Stabilization. The drawbacks are a slower aperture and less sharp).
  • OPTIONAL: You can hire a freelancer to help create and edit your videos ads and avoid making the purchase up-front.

AUDIO RECORDING:

LIGHTING:

  • Outdoor and natural lighting is ideal

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