Hey, guys, welcome back. Today, we'll be talking about what you should post after your first campaign. So whether you got to your goal or you reached a percentage of it, it's still so important to still engage whoever came on your page. Because you don't want them to unfollow and leave all that work to waste. I know what you might be thinking, I got followers, but how do I make sure they become customers? So small interactions build trust. And that's why it's so important to keep creating content, keep doing these campaigns.
Because, over time, these people will buy your product. You just need to be able to have these multiple touch points before trying to get a sale. By continuing to post content and creating different formats, you're able to build trust over time. So in this lesson, we'll be diving into the three types of content you can add in addition to your current feed to spice it up and make your account more trustable. All right, so the first type of content you can add to your feed are Instagram Reels.
Instagram Reel is a brand-spanking new feature Instagram just rolled out. And essentially, it's kind of like the TikTok version of Instagram. It's 15-second short-form videos that are meant to help entertain or engage people. This is a great feature to utilize in your feed. Because it's a great way to build community with your audience. Because video is a lot more personable, because people are spending a longer time watching your video, right?
People could be looking at a pretty picture for five seconds. But a video is 15 seconds. So therefore, you're kind of building more trust. This is just an example of maybe an Instagram Reel that Retro Reprise could post. This is my friend Haley doing a quarantine transformation. And she's putting on a new outfit. And because it's a brand-new video format, Instagram is doing a lot of push on Instagram Reels. So you're content can be shown to more Explore pages. Like I mentioned, the Explore page is the main navigation point where Instagram recommends your content to new people.
And if you literally go on the Explore page, the number-one thing right now is Instagram Reels. So if you haven't hopped on it, after the campaign, make sure you do so. Because Instagram's going to start to recommend your content to more and more people. And this is just one organic way to do it. If you want to see more about how to make short-form content, I actually I have a course on Oberlo all about TikTok growth. So you can ply a lot of the same principles on TikTok to Instagram.
So check out the course in the links on the description box if you want to know more. All right, the second way you can spice up your content and engage your community continuously is using Instagram Live. Instagram Live is a long-form live-streaming platform inside Instagram. So you cannot only talk to your audience in real time but also add people to the conversation in an Instagram interview. This is a side-by-side video where you can add a new user onto your page.
And you could have a direct conversation with them. This is a great way to build connection with your audience. Because Instagram actually notifies your followers every time you go live. So therefore, your notification's is going to be first on their page. And therefore, your brand is a bit more memorable. I want to give an example of my friend's account called KnoNap. My friend Danya is the founder of KnoNap. It's a subtle napkin that can test for date-rape drugs. It's pretty epic.
And because they're trying to educate consumers, every Thursday, this account goes on an Instagram interview live with other founders. And the idea behind it is, because it's a longer-form content, you're really building trust with your user. Because it's a big difference from going from liking a photo to watching an entire Live. So your new audience can be even more loyal and learn more about your brand. I recommend going on Instagram Live once a week. You can interview another influencer talking about maybe the campaign that you've done.
You can do a Q&A with your audience. So it's just based on the audience's perspective. You can even interview your audience and join on the Live. All you have to do to go on Live is swipe left, and go onto the Live function, and just start. That's literally it. I do recommend to add some promotion before so people know when to join. But check out KnoNap if you guys want to see how they are able to do it. It's a great way to converse with your audience. All right.
So now on to IGTV. So IGTV is a long-form video format that's published. I know, there are so many features on Instagram that sometimes I get lost. Anyways, you can actually re-post an Instagram Live to your IGTV. It should look like this. So to re-post your Instagram Live into an IGTV, just end your Live right here, and then hit Share to IGTV. And it's done.
Now, not only if people couldn't make the live, they can watch after, but you have a long-form video format that's just perfectly optimized. And you don't have to do any editing. So I really recommend, in regards to IGTV, if you're on a low time period, you can just re-post your interviews onto your IGTV. It's a great way to make content on demand. I know it might be tedious. There's so many formats for Instagram. There's Stories, Feed, Live, IGTV, Reels. But the reason why you really want to do this is because, with different formats, you're really able to showcase your brand in a different perspective.
So whenever someone thinks about solving their problem or their value, they'll think about your brand. Because you're touching on all these points. And it's so much more memorable if you just stick to one. For example, for my personal brand, jadedarmawangsa, I typically talk about marketing and entrepreneurship. And because I make content on all these platforms, TikTok, Instagram, YouTube, Reels, whenever people want to find things about entrepreneurship, they'll come to my channel. Because there's all this plethora of content that's memorable.
It's good to focus on one or two in the beginning. But over time, the goals expand so you can reach more people and utilize all the features that Instagram wants to promote and write on their algorithm. After your campaign ends, it's important to focus on engaging your community before moving on to your next campaign. Of course, you might think it's a great idea to just go to the next growth campaign to keep growing and growing. But, you want to engage the community. So then, when you do your next campaign, those people will be the ones that share your post and participate in all your challenges.
So make sure you spend at least a few weeks to nurture that audience before moving on to your next campaign. If you're curious to see a timeline for Retro Reprise, this is how it looks. In April, we launched a giveaway campaign. In May, we spent the time just nurturing content. And then the next month, in June, we launched the next campaign. So you can kind of interchange your strategy based on what you did last month to make sure you're not pissing off the people that you just got in. It's as simple as that.
Thank you guys so much for watching today's lesson. I'll see you guys in the next one.
