Your Facebook profile represents you on Facebook. And by the way, you're going to need a personal Facebook profile to do all of this. So if you don't have one yet, sign up for Facebook, A little bit of Facebook page and that Facebook page will represent your business. So right now I'll take you through the process of creating a Facebook page and the good news is it's really easy. Login to Facebook and then at the top click create and then page enter your business name and note that you're selling products or services.
You'll be prompted now to add a profile image and you actually already have this it's in your Hatchful export folder. So open that folder up and look for the file titled Facebook profile image. Now Facebook will ask you to add a cover image. A cover image is kind of like a background to your Facebook page. I like to use stock photos for cover images. They add a little bit of interest in texture and that's it, you know, have the bare minimum of a functioning Facebook page.
Now Facebook will ask you to add more information and I suggest you go along with this to describe your business, feel free to reuse some of the texts that you entered in the copy on your website and the about us page. You don't have to reinvent the wheel. You're going to be describing your business a lot in the coming days because your business is entirely online. You don't have to indicate that your business has a phone number enter your business website, and me personally, I don't share my business email on my Facebook page, but you could, there's no rule against it.
Uncheck that your business has a street address and uncheck that customers can visit your business. You're also going to want to check that your business is permanently open. You're making these selections because your business is entirely online. There's no physical location for customers to visit and your store is always open. That's the bare minimum you need for a Facebook page to get started with Facebook ads for extra credit though, feel free to spend some time adding bells and whistles to this page.
For example, you can add a shop now button. You can invite your friends to like the page, and you can even post a few things on your Facebook page. None of this is mandatory to get started, but the more activity there is on your Facebook page, the more customers who might look at this page will feel a sense of trust and interest in your business. Now that you've got a Facebook page, the next step is to set up a Facebook ads account. So join me in the next lesson and we'll get started.