In the last lesson you learned all about the dropshipping business model in the next few lessons, you'll take the first step towards building your dropshipping store. You'll find great products to sell Just a note here in this course, I'm going to teach you how to create a niche store. That means you're going to build a store that sells multiple products that fall roughly into the same category. There are other types of dropshipping stores. For example, in a general store, you sell products from every category and in a one product store, you might just sell one single product. However, in my experience, niche stores are best for beginners that's because they give you the flexibility to try testing different products. While at the same time, they give you the ability to grow a brand that customers can come back to.
So if you're going to start a new store, the next question is what products should you sell? And there are five criteria that you should look for in a winning product. First, you want to look for products that are actually hard to find in stores. You want to look for products that customers can easily find in their local Walmart or target or other department store. For example, an ionic hairbrush is a little bit difficult to find in a target.
Customers likely have never heard of it before. In fact, maybe you've never heard of it before. And that's what makes that product a great candidate for a product to sell in a niche dropshipping store. Now you might be thinking, but Jessica, anyone can find any product online, but that's not quite true. A customer can only find a product if they know the search terms they want to search. And if they want to search those search terms in the beginning, that was a little bit redundant. Let me break it down with an example.
In one month, I know I'm going to need to buy new bath towels. And when that time comes, I'm going to go to an online store and I'm going to search bath towels. I both know what I want to buy. And I also know what to call that item, but how could I have known that I wanted a drip honey dispenser that wasn't on my radar until I searched for product for this course? I didn't know that I needed it in my life.
And I still don't quite know what to call it. Is it a drip honey dispenser? Is it a syrup container? Is it a drip syrup dispensing container? Maybe it's a squeeze and pour honeypot. The point is, if I don't know what to call it, then I'm going to have a hard time trying to find it online. But also I probably never even thought to find it online before, because that's not a familiar product to me, you'll understand throughout this course why this is so important, but just trust me that this is a really big criteria for finding products to sell online.
Let's stick with this honey dispenser example and move on to the next criteria. The second criteria for a winning product is it's hard to guess the price you want to sell products that customers probably haven't bought before. Because if a customer bought a product before the customer will remember how much they spent for that product and they'll expect your product to cost about as much, you don't want to be boxed in here.
You want the freedom to be able to price your product at whatever price you need. So you can make margins to cover advertising costs. That's again, why it's so important to look for products to sell that aren't easy to find. For example, the honey dispenser that I'm so in love with. I've never seen that before. I've bought expensive honeypots and I've bought cheap squeeze bottles, but never something like that.
So I really don't know what a reasonable price would be. The third criteria in a winning product is you want to look for a product that either solve the problem or stands out or both going to make it so much easier later on when you're creating Facebook ads to create compelling ads that stop people from scrolling. For example, this honey dispenser that I love so much solves a problem. Yeah, because usually, you know, like when you have honey, you have to squeeze it out of the bottom.
So first you have to wait for the honey to collect on the bottom and then squeeze it out. Cause you can't store it standing on its bottom because it's always narrow, which I don't know why they would make honey bottles like that. And then you've got this sticky mess that collects at the bottom. As you're trying to squeeze it over your waffles or your crepes or whatever. And then if you have a honey jar, it's not even much better because then you have to take a spoon and that's going to leave a honey trail on the way to pancakes either way there's honey on the table, which is a problem for me. But with this dispenser, you lift it up from its bottom, position it over your waffles or whatever, press the little lever and a neat stream of honey comes out it's perfect.
It s olves a problem. And that's why this product is a great candidate and why you want to look for other products that solve a problem or stand out as well. How obvious is it that I'm obsessed with this honey dispenser? The fourth criteria is you want to sell products that customers can buy without doing a lot of research. Now, what kind of products do customers research? Well, anything with size dimensions can be kind of problematic. For example, if you're selling clothing or shoes or accessories for a phone, people might wonder, well, does that product fit with my body or my feet or my phone?
You can still sell these products, but you need to be really explicit and clear about the dimensions of the product. It's far easier to avoid this. Actually, we made a mistake in the last course that we produced. We were selling these reusable coffee pods, and they were getting lots of views. The ad was really successful. People were coming to the store, but they weren't buying. And then we realized it was because we were selling a brand of reusable coffee, pods that fit with a brand of coffee machine available in Europe, where we were filming.
But we were targeting our ads at customers in the US and the UK. And they used a different brand of coffee machines. So they were interested in the concept of the coffee pods, but they weren't interested in our coffee pods. So that's a perfect example of customers needed to do that research on their own. And then they just decided not to buy don't make our mistake. We did get some sales though, we got some sales. Don't make our mistake when you're just starting out, sell a product that, you know, customers can impulse buy without looking up any other information on the side.
And finally, for the fifth criteria, you want to sell a product that's available for less than $25, at Amazon, eBay, or any of the other online sites where you're doing your research. Now we'll get to those online sites in just a minute. But the reason that you're looking for this criteria is you want to be able to price your product to such a price point, that you can keep good margins because you need to be able to afford the ads that you're going to spend to drive traffic to the product pages for those products. So now, you know, the five criteria to look for in a winning product before you move on to the next lesson download the product research spreadsheet below this lesson, on that spreadsheet, you'll find five columns, each corresponding to the criteria that we just discussed.
And you'll also find space to list different products. So you can note whether they meet those criteria or not open up that spreadsheet, and then join me in the next lesson. I'll show you where to find ideas for these winning products. So you can start filling out that spreadsheet.
