Evaluating Your Email Marketing

Evaluating Your Email Marketing

“We are going to cover three simple metrics to make sure your email is working.”

To get the most out of this lesson, you should already have your email channel up and running.

The three foundational metrics you can start evaluating include:

  1. Metric #1: Open Rates
  2. Metric #2: Click Through Rates
  3. Metric #3: Revenue


Here’s a simple template you can use to track your campaigns and their results.

✅ Make yourself a copy of the document now and start inputting your week-one metrics.