The ads that we're going to put in front of the people who visit our home page and our collection page but not a product are a little bit different because they never saw a product, so we're not really going to focus on the product. We're going to focus on reminding them that we exist and that we would be fun and cool to do business with, so I'm going to show you a couple ad examples or ways that we achieve this that still show off our products but are not themed around the product.
So here's a couple ads that are working really well for us that are focused around how other people like us. One of them here, you can see, is focused around the number of reviews that we've received, total. Our whole brand has received 75,000 positive reviews. And even if you've only received 30, you can put that in there. 35 star reviews. That's powerful. That's compelling. That's showing that other people like you.
And you could see the other ad is quite similar. It's focused around social proof and how other customers like us, and we're worth doing business with or we're worth considering because there's a whole bunch of people who think we're cool. So that's one way to set up the ads in this pillar is to have it be focused around social proof. If you noticed, we used similar things with the contrasted backdrop and the text overlay and things like that, but the focus of the ad is not the products because they haven't seen them.
It's more about, hey, people like us, and you should come back and do business with us. Another way that we achieve letting people know that we exist in a way that's fun and compelling, that's not all about products is to reaffirm our brand's identity. One of the most powerful things you can do as a brand is remind people that you share similar viewpoints to them. So we've got some ads about how we're animal-friendly, we're cruelty-free, we believe in supporting animals and not testing products on animals, and that's a really good type of ad because we know our customers feel the same way.
We also have an ad here that you can see that says "simple," "pared down," "easy." We know that the women who are engaging with our cosmetics, they want something that's easy, that's natural, that's simple, that isn't complex, so we use this ad as an opportunity to say, hey, we understand what you're interested in, and we feel the same way. And, you know, one of the things we're always trying to do is show off products and compel people to click.
So you can see in these ads we focus a little bit more on the products, we show them off and we say, hey, come shop with us. It's OK to have a strong call to action to say, hey, come back and shop with us. We have amazing products. That's the point of the ads you're looking at now. It's like, look, we got great products. We're awesome. We're fun to do business with. We're safe to do business with. We guarantee.
We stand behind our product. You'll notice a lot of these ads are using guarantees in the tech section because you want to let people know, hey, if you shop with us, we guarantee the experience. We're going to give you your money back. We've got a refund guarantee. We stand behind our products. We've got a satisfaction guarantee. You want to leverage guarantees in your ad copy, especially for this pillar of folks who are not quite as interested enough to have checked out a product yet.
So those are some ideas for creative, in the home page/collection page, retargeting pillar, and we're going to now go over the computer and we're actually going to setup some ads in this pillar. Going to hop back into the Facebook Ads Manager. Get in there, create a campaign and ads, setting some ads. It's going to be fun. Meet me in the next video and we'll do it.
