Now, let's talk about the first type of winning product, which is fresh products. By the end of this lesson, you will know how to find these fresh products so that you can capitalize on them as quickly and as aggressively as possible. Now, a fresh product is basically any product that's selling very hot and is trending at this current moment. So by nature, trends come and go, and that is the same with fresh products, so timing is extremely crucial. Now here's the thing with fresh products. They're very easy to find and they are proven, and that is evidenced by the engagement and the virality of a Facebook or Instagram ad. Now, let's talk about the competition of fresh products.
And this actually goes for all four types of products. Competition for a dropshipping product can be assessed by the sales data of an AliExpress product listing, as well as the engagement and virality of an ad. Now, saturation, which is very similar to competition, is based on how many sellers are selling this product at a given time in a market. So too much competition equals over-saturation and little competition means little to no saturation. And lastly, the term "timing" has to do with when the product enters the marketplace.
So the opportunity with fresh products relies on how fast you can test this product after you see signs of it being a winner. Because, as we said before, timing is super crucial when it comes to fresh products. There are a lot of dropshippers and a lot of competition with these products that are going to mount as time goes on. So let me just give you a practical example. Let's say you see an ad on your newsfeed has 100,000 views and you saw it launched about three days ago. So that means that if you hopped on it right now, you could potentially capitalize on that newfound demand of this product while it's still very early on. But understand that each day that goes by, other dropshippers also see that ad that has 100,00 views, and more it's racking up views.
Other people are seeing that ad and more and more people are going to be hopping on that product. So you have to be very, very early to these fresh products. That's how you can capitalize the most out of these products. So the longer you wait, the more competition there is going to be. However, competition innately should not be a scary thing. It should actually be embraced. But too much competition and late timing, that's a bad sign. Those products, I don't even enter it. If it's a product from about two months ago and has a million or more views, I don't want to test that product because that's a lot of time that's passed and a lot of dropshippers have already seen that ad. So that is the whole principle when it comes to fresh products. The earlier you are, the more you can capitalize on them. The later you are, the less you can capitalize on them and the more saturation there's likely to be. So now, you should understand what a fresh product is and how competition, saturation, and timing have to do with it.
Let's actually look at some methods on how you yourself can find these fresh winning products. So firstly, you need to make sure that your newsfeed is optimized to show dropshipping advertisements. So if you're a beginner and you haven't really been engaged in the dropshipping community, you haven't really seen a lot of dropshipping stores, or your online behavior doesn't match that of dropshippers, then you need to search up this terminology on Google: "Please allow two to four weeks for delivery due to high demand." This is a common phrase that a lot of dropshippers use.
So if you search this and then you end it with .myshopify.com, then Google is going to show you every single store that is hosted by shopify.com, or basically Shopify. And then it's going to show you any stores that have this script right here. So after searching this, you just want to find a couple of different stores and click on these couple of stores right here. And the idea here is to engage with them. I clicked on those and then we're just going to essentially engage with their products, pretend like we're checking out.
And a lot of times you can tell that these products or these stores are dropshipping stores. A good way to tell is if their logo doesn't seem to be on this product and that is a pretty clear sign that this is a dropshipping store. So we see a dropshipping product, it doesn't matter what it is. You're gonna scroll down a little bit, you're going to click on it, and then you're going to click "add to cart." And you're basically going to engage with it. You're going to pretend like you're checking out. That way, Facebook categorizes you as somebody who likes dropshipping stores, dropshipping products, and therefore they're going to show you more dropshipping products. Okay, so after you do that, you're just going to be scrolling through your Facebook newsfeed until you see advertisements.
So a common way to tell if an advertisement is not a dropshipping advertisement is the level of quality and the production quality of the advertisement. So for example, here, we can see that this looks like they hired actors. They have their brands on their products. It's just very professional and it looks like it was all filmed in one studio. Like all the background is kind of the same, like with the red and the white. And it just looks like a very branded product, especially with the custom packaging.
And this level of production quality is typically not that of dropshippers. Now let me show you another advertisement that is just very obviously a dropshipping advertisement. So one way you can sell is that a lot of times, the actors are Chinese people, right? And not only that, but there is a lot of different footages. For example, we have this video footage, we have this video footage, we have this video footage, this video footage. They're not all in the same scene. So now, let's actually talk about how this relates to fresh products. Now, when you see dropshipping advertisements on your newsfeed, the first thing you should notice is the engagement.
So this has 6,000 likes and 1,400 comments. You can assume that this has millions of views with this kind of engagement. So what we can do is we can right-click, show the video URL, and then open this in a new tab. So if we do that, we're brought to this page and there we can actually see the video views and we can see the upload data as well. So this here it tells us information. This tells us when they uploaded and when they launched this product.
And then this also tells us how many people have seen this video, which communicates to us how far this product has been scaled. So a winning advertisement is indicated by the significant amount of views it has in the amount of time. So anything above a million views is considered a winning advertisement. However, if you're very early on to an advertisement, let's say this advertisement was launched maybe two days ago and it already has 50,000 views. That is a pretty good indicator that it's a winner that it's being scaled very aggressively.
And the reason a video advertisement would have a lot of views is that the advertiser is spending a lot of money on it and therefore they're scaling it, and therefore it's most likely profitable or it's working for them. They wouldn't be spending a lot of money on a video getting a lot of views if the product was ultimately not profitable. So back to what I was saying, if the dropshipping advertisement was just recently launched in a matter of days, then anything from 50,000 views to a couple hundred thousand views is very significant. If the timeframe is within a couple of weeks to a couple of months, then 500,000 to several millions of views is a very strong indication that it is a winning product.
So how this relates to fresh winning products is that we want to find products that are only a couple of days old or a couple of weeks old. So example, let's say if we just saw this on our newsfeed and let's just say the views were maybe 500,000 views and uploaded about maybe one week ago. That is a very early advertisement and therefore you can assume that this advertiser is going to continuously scale. So, therefore, you can hop on the trend and ride the wave of this winning product.
So because this advertisement shows us that this was about two months ago and it already has 2.4 million views, that to me indicates that this product is most likely, very competitive and over-saturated. This advertiser is already dominating this product. They've had a lot of time to scale this product. They already have a lot of data and a lot of leverage over me if I were to try to advertise this product today, two months after they already launched it. So in this case scenario, this advertisement does not qualify as a fresh winner.
So, therefore, I would keep scrolling. And as you can see, we have stumbled upon one right here. And again, to talk about what makes a dropshipping advertisement look like a dropshipping advertisement is you have the domain here, you have the captions, and we have a compilation of photos and videos. As you can see, this is a video and this is an image right here. And as you can see, this looks like it was a user video. We have another photo.
The video quality varies. So as you can see here, this video clip, it's a little bit blurry and low resolution, a very professional non-dropshipping brand would have a very high-resolution video throughout. And it would look like it was shot in the same studio or at the same scene. So as you can see, this is just a compilation of a lot of videos, and that is what typically dropshipping advertisements look like.
So back to the point, you would right-click, show the video URL, and then open this in a new tab. And we're trying to see the video upload date and the number of views it has. So this one is clearly several months ago, almost a year ago, to be honest. And we see that it has 1.7 million views in about 11 months. So this of course does not qualify as a fresh product, and you would keep doing this until you see an advertisement that was uploaded within the past month. So like I said, previously, if an advertisement was launched only several days ago and it already has several tens of thousands of views, then you can consider that very significant.
But if it was a whole month and it only has like 10,000 views, then that's not very significant. If the video advertisement was uploaded several weeks ago and has hundreds of thousands of views, that's quite significant. If it only has 10,000 views within a couple of weeks, that's not significant. And lastly, of course, if the advertisement has millions of views, then you can assume that is a winning product and a winning advertisement. So to sum it all up, you would essentially keep scrolling on your newsfeed until you see an advertisement that has been uploaded very recently within the past month, that has a very high, significant amount of views that would indicate that it is a winning product.
You see a fresh winning product on your newsfeed, you look at the dates, and you look at the number of views it has. That's going to tell you enough information on whether it's trending or not. And the date indicates when this product entered the marketplace.
