So we've covered fresh products and untapped products, and now, let's cover seasonal products. Now, seasonal products are also what they sound like. They're seasonal, but that doesn't mean that they're just about the seasons. It also means the holidays. It also means cultural events, pop culture, anything to do with some sort of cultural, seasonal timing-based thing, right? So if it's a holiday, if it's the seasons, these all have to do with a certain time of the year. So they generally have to do with the timing and the relevance of the product.
So there's a certain way to think about these seasonal products. The obvious examples are selling a Mother's Day rose during Mother's Day or a sort of gadget during Father's Day. Those are easy examples. Or maybe a kind of electric warming vest during the wintertime. But you want to think more generally about the timing and the product's relevance during that time. So for example, right now I'm filming this during the coronavirus pandemic. So it would make sense to sell a product at this current time that is related to the pandemic, right? But after the pandemic, let's say years after the pandemic, it would not make as much sense to sell a pandemic- or coronavirus-related item, simply because the season, AKA the time, is not appropriate, right?
Because it's already past the pandemic. So that's an example of a seasonal product. Even though it doesn't have to do with the seasons, even though it doesn't have to do with the holiday, it has to do with a phenomenon that is present right now at this current time. So that's how you should be thinking about seasonal products. Another off-the-wall example is if Apple released their new Apple AirPods, then you could sell some sort of Apple AirPods case, maybe a leather case or something like that that has to do with the timing of Apple's AirPods release, right? So that's just an example.
You want to be thinking creatively like this when it comes to seasonal products. Because It's so open-ended, there is no specific product research that will specifically find you these seasonal products. It's more like, you know, going on Twitter or seeing on Reddit, what is currently trending, what is currently a pop culture or a, sort of, significant cultural phenomenon that is going on right now? It doesn't have to be a holiday. It doesn't have to be a certain season.
It could, but it can also be more abstract than that. So a very opportunistic mindset and creative thinking will allow you to force or kind of manufacture a seasonal demand for a product. So the opposite of a seasonal product is any product that you could sell at any time of the year. For example, a USB portable blender. A product like that could sell at any time of the year without any sort of context. So essentially, the antonym of a seasonal product is an evergreen product and a product that could just be sold at any time of the year.
So one of the main advantages of a seasonal product is that you can capitalize on this newfound demand of certain specific products during that specific time of the year. So let's say Mother's Day is approaching. Now, you all of a sudden have a huge influx of demand for Mother's Day-related products like roses, or, you know, flowers, jewelry, things like that. So you could capitalize on that newfound demand, put your product into that market, and essentially capitalize on that demand. And another advantage is that you can manufacture this demand as well.
Let's say if it's Mother's Day, if everybody's selling a Mother's Day rose, why don't you try to sell, maybe a candle, maybe a humidifier, or something a lot of moms would like, and position the marketing angle of that product as a Mother's Day-oriented product or gift, right? So, "A special Mother's Day sale. 20% off. Exclusive." Or, "All mothers love this. This makes the perfect gift for Mother's Day." Even though a humidifier might not inherently have anything to do with Mother's Day, you have more of a reason, or the buyer has more of a reason to buy your items.
So that is what I mean by how you should be thinking about seasonal products and the kind of creativity that is involved with that process. Those are the advantages. However, the disadvantage is that you have a lot of advertisers, non-dropshippers included such as big corporations, also advertising heavily during these times as well, which might, well not which might, but which will increase the advertising costs as well as the competition. But that should not be a reason to scare you from advertising because there are a lot of buyers. And like I said, customers have more of a reason to buy.
So now, you should have a good understanding of what seasonal products are, how to think about them, and how to use creativity in that process. So now you should be thinking, "What are the next upcoming holidays or seasons or times of years or cultural events, pop culture, trends, news?" Whatever it is, think about what is upcoming. Is there any sort of significant upcoming event that will have an influence over consumer behavior?
And then can you also take these upcoming significant events and have that be an incentive for your selling of the item? For example, the incentive could be a promotion or it could be that, you know, fathers love this new golf item, so that'd be appropriate for Father's Day. That's how you should be thinking. Brainstorm a couple of upcoming events and think about how you can sell your product and how you can market it and how you can position it during that specific time of the year. So after you're done brainstorming, select two events that you're going to capitalize on.
So that could be maybe a season or maybe that could be a holiday or maybe some new product launch or something like that, some significant event. Come up with two and then your job is to brainstorm at least three product ideas for each of these two events that you've selected. And then now it's your job to search up these product ideas on AliExpress itself and see what products there are. So for example, if I was going to do the winter season, then I would maybe search up, maybe my product idea would be a warming vest, an electronic self-heating vest. So I would search that on AliExpress.
I would see whichever listing is the most eye-catching and seems relatively untapped. It doesn't have to be untapped, but see which one has the most criteria of a winning product. And then ultimately go ahead with that product. You could put that on the product testing sheet for us to ultimately decide whether we're going to test it or not. So I would dedicate at least two to four hours trying to find those seasonal products.
