Okay, congrats on reaching the end of this program. Now, let's talk about the conclusion and the next steps that you need to be doing. You should have a full list of products on your product testing sheet and ultimately judge these products with your confidence levels. So the highest of the highest, the best of the best, you're going to label as "high confidence." The ones that maybe don't have so much of a "wow" factor, maybe it seems kind of saturated, or maybe it doesn't have that much value or these other criteria of winning products, then you would label those as "low" or "medium." So the goal here is to test only the products that you're utmost confident in, the best of the best.
So your confidence ultimately depends on a lot of things. Of course, it depends on the criteria of winning products, the saturation, and the timing. But it could also be impacted by how seasonally opportunistic it is. Is it a fresh product as well as a seasonal product? Does it have highly marketable photos and videos for you to use for marketing purposes? Or is it a product that you just have a strong intuition for? Ultimately, that confidence is a personal thing and it depends on your experience, it depends on those variables, as I said, it depends on your familiarity with what winning products look like.
Out of 50 products I find, I'm only going to test maybe about five. Five or ten of them. Because I only want to test the ones that I'm super confident in. Even though I may have a high budget, I'm very scarce with that as well because I don't want to test products that I ultimately think are not going to perform. And that should be the exact same mentality that you have. You only want to select the best out of the best and ultimately test those with Facebook ads. With Facebook ads, I generally recommend a $50 a day CBO approach with my particular strategy.
So to test about five different products, you should allocate a budget of about $500. This course is primarily about product research. So if you want to learn more about Facebook ads, I have some links down below that'll help you learn the basics. Okay, so we're about to wrap things up. Now you should be able to understand how to differentiate upon the different types of winning products, essentially, how to find them using different multiple methods, how to use Facebook search in order to gauge saturation, timing, and competition, how to find untapped products and old products, and how to capitalize on new, fresh winners as well. Again, my name is Paul Lee.
Thanks for watching this course. And if you want to continue to learn from me and get in contact with me, my YouTube channel is Paul Lee and I will see you there. Thanks for watching.