In this lesson, you’ll learn the right way to connect with influencers so they say YES to representing your brand.

Best Practices to Work with Influencers:

• Make the reach out as personalized as possible.
• Include why you decided to reach out to them and why they’re a good fit for your brand.
• Authentic compliments are a nice touch!
• Introduce your brand and how you’re different. This helps give them the language to talk to their audience about you.
• Don’t offer ‘exposure’ in the place of payment. It’s offensive.
• Don’t make it too long, they don’t have all day to read about you. Get to the point.
• Use email for the initial outreach. You can DM them on Instagram as well to touch base and mention your email.

How to Pay an Influencer:

• PayPal is the easiest method so you can make international payments. I pay the influencer first, and then they post. (Refer to the pricing chart in Module 4, Lesson 3 to get a sense of pricing)

Examples of Campaign Briefs:

• You can access three campaign briefs from real brands in this folder!
  

RESOURCE:

• Template to Reach out to an Influencer