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If you don’t have a plan, you simply plan to fail. So one of the most important parts of making this work is having a winning strategy. So in this lesson, we’ll go over why this strategy works, which offers work best in how to get in front of your ideal customers before your competitors do. Let’s get started. So the holiday launch formula. Running a successful holiday sale, you’re in good hands
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because this represents a huge opportunity for an increase in sales for your brand 25 and 1/2 million customers purchase from a Shopify merchant store. Last Black Friday, Cyber Monday. And this is calculated from the Black Friday, Saturday, Sunday and the Cyber Monday just Shopify alone. Stores used in selling on Shopify did $2.9 billion.
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What’s more impressive. As you can see, this screenshot from Shopify Twitter page is that just on Black Friday, they realized that over 69% of sales came on mobile. So it’s very important that we maximize our stores potential for this huge revenue opportunity, and I’m going to go over the exact formula that you guys need to be following to maximize
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on this in total there’s about eight steps for the complete formula. And over the next few videos, we’re going to go through all eight of them. So this is a summary of what we’re going to cover the very first step is focused in run warm and hot audiences. These are the most people. These are the most likely to buy from your brand. And so when you think about how many times it takes for you to convince someone
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to know, like, and trust you doesn’t make sense trying to do all of that in that short period of time you’re much better off maximizing your efforts in energy and maximizing your Roi by focusing on those people who already know, like, and trust you. So people who visited your website follow you on social or a party or email list or even purchase from you in the past and some people
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are like, all right. Well, I don’t have a huge list. So as a part of this formula is making sure that we build up that warm and hot audiences and the best way I know how to do this is through creating a viral campaign. This is a campaign that you create like a presale anticipation for your sale where it incentivizes people to share it
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with their friends and family members and I’ve used this viral campaign for every kind of brand. I use I’ve ever I’ve ever had. And I also use this viral campaign multiple times throughout the year. So I’ll tell you all about that and exactly how to set it up then once you build up that list once you actually do go live. You want to send them to a simple Many say
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you don’t want to send them anywhere in your website. They’ll get lost down rabbit holes. Checking out your blogs and doing all sorts of stuff checking out your because you want to have a very simple mini site because simple is way better than complex anyone a let them know exactly what their options, what they’re getting what the deal is and how to take advantage of it. So many people lose out on opportunities
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because they make it too difficult or complex for people to take advantage of the sale or the offer that your brand is offering and given to him. And then you want to also get them to spend more money. Most brands. I see think that they need to compete with the best buys and have be selling TVs for $0.50 just to get people
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interested in you while customers are looking for a great discount for someone who is bootstrapped like myself and all the entrepreneurs. I teach. You know we don’t have huge budgets where we can just give away things at a loss. And so how we combat that or recreate a great offer for the customer is we bundle our products together. We get them to spend more money with us
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by buying more than one item. So instead of giving them one item for a big discount we incentivize them by saying, hey, if you buy 2, three, four items you’ll get a bigger and bigger discount. And that’s great for us because we generate more money from the efforts of our sale the fifth thing and this is offer an exclusive discount. You would be surprised that by doing something
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like offering free shipping or a free gift on Cyber Monday how you will get the same people who bought on Black Friday to come back again. Surprisingly we’re seeing about a 30% take rate by continuing to communicate with the people who took advantage of one of our sales and by offering them something exclusive or something in addition to what they already did.
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They’ll come back and buy again. Also it’s very important to start early. There’s going to be so much confusion in everyone’s mailboxes. It’s very important that you start early because, for example, last year Thanksgiving day $3.7 billion globally. And that’s not only on Shopify merchants and for everyone doing online retail all across the board.
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So that’s a huge number for you. So it’s very important to think about your Black Friday sales starting a little bit earlier and trying to get ahead of your competition. It’s also very important that you over communicate. I cannot stress this enough. There’s going to be so much noise going on. I work with a lot of entrepreneurs who don’t want to be too aggressive or too pushy, but just understand that your customers.
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If they’re on social media are checking their inboxes they’re going to get the most amount of marketing at any other time in the year during that little holiday rush from Black Friday on through Cyber Monday. So I think it’s actually safe to send out emails or post on your story or your Instagram page at least three times a day on those two key days Black Friday and Cyber Monday.
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We’ll go over the exact strategy in later modules and last and most importantly, the proper use of Facebook and Instagram ads is going to be critical in seeing a dramatic increase in the amount of revenue you’re able to bring into your brand. So using ads to one build up your presale list and build up that warm and hot audience
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and then also using ads to get your offer in front of more of your ideal customers who are ready to buy when your sale does go live. And I just wanted to share this with you because person on the left is someone who I shared this holiday strategy with and fortunately for her. She was able to get on. Good morning America’s deals and steals
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and when she broke it down to me. She said come on. They use the exact same strategy that you teach for executing on holiday sales. They create a warm audience by letting their audience know that, hey, we’re going to be doing deals and steals. They’re going to be massive amounts of great deals for you guys here the brands we’re bringing. And then once they go live and they pitch the deal.
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So as you can see, it was today at 7 AM and 9 AM they actually sent everyone to a very simple, easy to read mini site in which you know clearly what you’re getting. And then they incentivized by bundles. So you get a bigger discount by ordering multiple products. And as you can see, this screenshot on the right. She was able to do six figures only within a few hours.
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And so with Good Morning America thinks that this kind of structure is how they’d like to run their deals. I think you are in very, very safe hands knowing that you can execute a Good Morning America like holiday sales strategy for your brand either throughout their holidays or at anytime throughout the year whenever you want to see a spike in sales.
