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The average email open rate on Black Friday 2019 was 12% That means if you spend money and energy trying to build up a list of 1,000 people who want to buy your products. Once your sale goes live only 120 people open it. It’s partially because inboxes get flooded on Black Friday and Cyber Monday and to make matters worse organic post on social
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will typically only see a 5% to 10% reach during this time it’s critical to get your offer in from the right people at the right time. So in this lesson, we’ll go over how to target the right people who are most likely to buy and spend the most money with your brand including how to run ads to your email list and your social media followers. Let’s get started.
0:49
Once again, we’re going to first talk about the presale campaigns as an example of some giveaways that I’ve ran a couple of different options. And as you can see their page posting engagement or click to web site. And if you set this up correctly. Once again, we’re able to track the number of leads
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and how much it’s costing you. Once again, you can see the traffic is my cheapest objective. But what you’re not realizing is how viral these are. Even though they’re double the cost. I’m willing to do that. By the way. Even though this is just a leave campaign. You can see that some people are actually purchasing. And so let’s jump in one of these.
1:33
As you can see I have this campaign going to look alike of people and a cart. My email list people who engage with my Instagram page Facebook page and past customers just like what I mentioned above. And one of the things that I do because I
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want to maximize eyeballs is I turn off a lot of these other placements like marketplace Facebook feed all that stuff. And I only pretty much want my stuff shown on the Facebook news feed. And Instagram feed Facebook and Instagram stories. And that’s it. This really depends on your audience.
2:15
Each brand consumers operate differently if they’re older a younger demographic countries and all that. So this works for me. I always recommend testing. But this is what works for me. And then having a simple, very simple ad. And so what I want you guys to do is where is it.
2:37
OK Yeah right here is where you would put the. You are a link. I use a bit early tracking link. So I can track. Also it is verify the number of traffic. And as you can see, this is the very minimum daily budget. But I have multiple ads that go in each at $10.
2:57
So this is really about a $40 a day campaign and then once I actually to live here, you’re can see my very first Black Friday holiday sale very similar thing. If you can click into it. You see that I have sought by name you see that I have all previous buyers which are people
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who my kind of warm audience. I jumble them together purchasers and stuff like that. And then I have another one of social media followers and engage. And you can see I have the number 1, 2, 3 on it and I’ll explain this briefly. The best way to scale rapidly.
3:41
Let’s say you launch this on Thanksgiving. And it’s doing well. The worst thing you can do is just take that budget up. Let’s see what’s my daily budget here. My budget was $150 the first day that did well. I’ve got a 3.4 to one hour away. That means for every $3 and $0.41 I get I get a sale.
4:03
That’s perfect. I want to spend as many 3,000 $0.41 as possible. The worst thing I can do is increase the budget. The best thing to do is just to come over here and duplicate the campaign and set that either the same budget or a bigger budget. So I duplicated this many times because it was working, and I did the same here.
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So I think over the course of the few days. I started off working well. But I saw that it was doing pretty good. And 3x in my money. So I ended up duplicating this several times and ended up spending about $10,000 over the course of the next few days all at a profit. I tripled my money. And so I was very happy with this.
4:43
And so that’s how I would recommend you set up your campaigns and remember, you should pick your budget Add 2 to 15 times the cost of one conversion and if you don’t know what that is a safe bet is 30% of your average order value. So average order value is $45. Take 30% of that $15 and that would be which you should estimate one conversion would cost you.
5:06
So there you have it, the complete structure of how to run a holiday campaign. All the ads, you need to do. So go ahead and get started on this and go make some money.
