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How to Brand and Sell a Winning Product

Lesson 3: Create a Marketing Plan

How to Brand and Sell a Winning Product

Lesson 3: Create a Marketing Plan

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Course content (13 lessons)

Overview

Lesson 1: Introduction to the Course1:16

Lesson 2: The Difference Between Branding and Marketing 1:23

Lesson 3: The Secret to Winning Branding & Marketing 2:02

01 |Module 1: Branding a Winning Product

Lesson 1: What is the value of branding?2:09

Lesson 2: How to Brand Your Company when You’re Starting Out4:06

Lesson 3: How to Evolve Your Branding to Become a National Brand2:48

02 |Module 2: Marketing a Winning Product

Lesson 1: How to Market when You’re First Starting Out4:55

Lesson 2: How to Evolve Your Marketing to Become a National Brand6:47

Lesson 3: Create a Marketing Plan 1:02

03 |Module 3: Strategies for Long Term Success

Lesson 1: How to Set (and Surpass) Sales Goals 2:40

Lesson 2: How to Pivot When Times Get Tough 3:20

Lesson 3: The Value of Accountability Partners3:02

Conclusion + Final Words of Wisdom 1:34

Overview

Lesson 1: Introduction to the Course1:16

Lesson 2: The Difference Between Branding and Marketing 1:23

Lesson 3: The Secret to Winning Branding & Marketing 2:02

01 |Module 1: Branding a Winning Product

Lesson 1: What is the value of branding?2:09

Lesson 2: How to Brand Your Company when You’re Starting Out4:06

Lesson 3: How to Evolve Your Branding to Become a National Brand2:48

02 |Module 2: Marketing a Winning Product

Lesson 1: How to Market when You’re First Starting Out4:55

Lesson 2: How to Evolve Your Marketing to Become a National Brand6:47

Lesson 3: Create a Marketing Plan 1:02

03 |Module 3: Strategies for Long Term Success

Lesson 1: How to Set (and Surpass) Sales Goals 2:40

Lesson 2: How to Pivot When Times Get Tough 3:20

Lesson 3: The Value of Accountability Partners3:02

Conclusion + Final Words of Wisdom 1:34

Now it's time to create a marketing plan! You can access Mike D.'s planning document by making a copy below!

Resource:

Marketing Plan Tracking

[MUSIC PLAYING] So far in this module, I've taught you tips for starting out with your marketing and also tips to level up to become a national brand. It takes time. Though remember, consistency is key, and stay true to your core values. Now I'd like to give you a tool to help you stay focused and give you some accountability. In the Download section below, I'm giving you access to a template I use in my business today. You can have access to a marketing plan template to take your ideas and put them in one place.
I also use this plan with my accountability partners, who you'll meet in the next module, who help me stay on track. When just starting out, you don't have to overthink it or make it very complicated. You just need to focus on what you want to accomplish and what steps you think you need to make that happen, and start to document them. I know, for me, in the early days of teaching myself this, I would constantly overthink and make this way more complicated than it had to be.
Now join me in the final module to learn strategies for long-term success.

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Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>