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As you can see making money on Instagram isn’t that complicated. It just takes some planning and some persistence. Unfortunately, a lot of businesses forget a really crucial ingredient and that’s looking at your analytics analyzing your strategy is really important for tracking e-commerce sales.
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Tracking your e-commerce sales with Google Analytics can quickly tell you how effective your Instagram sales strategy is. Best of all, you can see exactly how much money you made from each Instagram post. That’s amazing. Here’s how you can do it. Step number one track your sales from Instagram.
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One of the simplest ways to track sales from Instagram is by adding team parameters to any links that you use, whether you’re using a link and tool or you’re using swipe in your Instagram stories. By doing this you’ll be able to then track conversions with your chosen web analytics program like Google Analytics including how much revenue that you have
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earned So to start you need to add your team parameters to the links in your shop. Full Instagram feed or in your stories UTF parameters are simply tags that you add onto a URL when your link is clicked, the tags are then sent back to Google Analytics and all of that activity is tracked.
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So open Google Analytics you are all builder and then start filling in each of the different UTF parameters. Once you fill in these parameters Google Analytics will build URL that you can then place in the link in your bio or in your stories to track clicks. You can also shorten the URL if you plan to place it
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in your Instagram bio. You can track exactly how many clicks you’re getting something to know before Google Analytics can report e-commerce activity for your web site. Use you have to enable the e-commerce tracking first but in most e-commerce stores it only takes a couple of clicks to activate. So once you have your link with the UT parameters
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you can then add it into the link in your bio and your Instagram stories or on the shop full Instagram feed that you have. One of the biggest benefits of using later to schedule your Instagram posts and your stories other than all this time you save is that you can actually add links or captions to your scheduled stories
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and then those are copied to your phone instantly when it’s time to post. So if you add those really long time prompters to your stories links you’re going to be able to monitor traffic and sales from Instagram and later just sends it to you right away, so you don’t have to try and scramble for that right link ever you guys.
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Step number two is to use a link and analytics to measure your success. If you’re in search of a way to drive more traffic and sales from Instagram you probably want to check out Lincoln bio by labor. One of the most powerful link in bio tools that’s on the market.
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Lincoln bio by later helps you turn your Instagram feed into a clickable mobile optimized landing page that your followers can find exactly what they’re looking for whether it’s a new blog post or a specific product page. If you decide to use LinkedIn bio by later to drive traffic and sales from Instagram you’re going to be excited to learn that you can track all of your clicks
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using LinkedIn bio analytics. So this brings all of your click tracking to one place with the Lincoln bio analytics. You can track how much traffic you’re getting from Instagram as well as get detailed data about clicks page views and your click through rate. You can also track your Instagram traffic right and Google Analytics and link abide by later
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will automatically add you team prompters to each link and post. So that saves you a ton of time. Plus later has integrated link and traffic analytics into our overall post performance analytics so you can quickly and easily track your clicks get detailed data on clicks over time and even sort your Instagram post by how much traffic they
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drove. And thanks to our Shopify integration you can easily connect your store to later and tag your products and your link in bio posts Shopify stories that are using link and can track sales data from Instagram and see exactly how much revenue each post generated
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through the link in your bio giving you way more visibility into what’s actually driving your sales and growing your bottom line. Plus we now have a free version of Lincoln bio so everyone can start driving more website traffic and reaching their sales goals through Instagram using labor. OK now the sales pitch is over.
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Let’s jump back into step number 3 track and measure your shopping post with Instagram inside’s Instagram insights holds a ton of useful data on how your shopper will post are performing. So to find out more top view insights on a shopping post or swipe up on your shopping stories in selfie mode
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in order to view your insights from here you also have the option to sort top shopping posts on various metrics through insights on your business profile. You can see engagement and tap through metrics on both shopping pose in your feed and on your Instagram stories. But we suggest separating out your metrics
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for Instagram shopper goal posts and shopping while Instagram stories so that you can clearly identify what type of content works best on each channel tracking your Instagram analytics is so important if you want to get ahead as a business and even more important if your goal is to use Instagram as a sales channel
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if you’re working with a team on your brand’s social make sure that you share this course with them so that together you can come up with a plan to analyze your campaigns analyze what you’re testing. And your sales strategy and find a way forward. This will help everyone get a really clear view of what’s working or what isn’t working and then
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you can create database strategies for moving forward. All right I hope you guys are feeling inspired educated and ready to tackle your Instagram sales strategy. Bye now you should have a list of Instagram action items like updating your bio creating news stories highlights and experimenting with different shopping features to find the ones that work best for your business.
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Now remember while it can seem overwhelming at times Instagram is your rocket ship. Take it seriously and set aside an hour or two each week to plan out your content. Write captions that convert and schedule everything so you can stay organized. Putting a week’s worth of Instagram content out once really allows you to invest more time in growing your business
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instead of scrambling for something to post in the moment and some of the biggest directly consumer brands in the world were started on Instagram first and the glossy you can do it, so can you. I can’t wait to see where your rocket ship takes you so thank you so much for watching. I’m Taylor from labor. If you want to stay up to date on the latest news trends
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features and tips. Make sure to sign up for our Instagram marketing newsletter which is set weekly to millions of entrepreneurs just like you. We’ll see you later.
