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Instagram has clearly become a huge sales channel for online stores and e-commerce brands especially as they continue to invest in cool new shopping features and give businesses more ways to convert those followers into loyal customers. But you already mentioned you can’t rely on these features to make sales on Instagram.
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You need to have a clear and well-thought-out sales strategy that’s in place. So here are a few tips. Step number one focus on your Instagram captions. Captions are a really powerful tool when it comes to encouraging your followers to make a purchase. But what does a good sales focused Instagram caption actually look like.
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In its simplest form a good Instagram caption is one that provides context adds personality educates your audience and inspires your followers to take action. So here’s how you can do it. Start by writing a killer. First line. Attention spans are getting shorter. So make sure the first part of your Instagram caption is really engaging and enticing
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and something that will stop people from scrolling. The trick here is to ensure that you deliver the punchy attention grabbing element of your first line before your caption gets truncated. That way your first line is going to be visible on someone’s feed without them having to click read more. Second is that you want to add a call to action to your caption.
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As we’ve already mentioned a few times, including the call to action in your Instagram caption and embedding your audience to comment or give their opinion can go a really long way when it comes to driving more sales. So don’t skip out on your eyes. Protip use a custom font or emojis to jazz up your captions
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and draw more attention to your call to action. Third play with different caption lengths. One of the biggest trends to hit Instagram last year and it’s not going away soon. It was influencers and businesses tapping into the power of long form captions in order to engage and connect with their followers. In fact, according to research by for the average caption
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length has more than doubled since 2016. As a business trying to make e-commerce sales on Instagram writing highly descriptive captions could be a great strategy, especially if you’re selling something that’s a little bit more complex that requires a lot more education. Of course we aren’t saying that every caption needs to be a novel. Sometimes a short caption is all you need.
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It really depends on your brand and the content that you’re sharing. Step number two is to use a mix of imagery and format so some of the best content plans on Instagram come from experimenting all the time testing out new forms of content can feel daunting on Instagram especially if you feel like you’re onto a good thing and you’re seeing a good amount of sales
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from your current strategy. But trust us trial error in content and experience are key to staying ahead of the curve and building a stronger sales strategy. So for example are you incorporating user generated content into your marketing mix in this fast paced world of social media user generated content or UGC is definitely
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one of the best resources for making sales because it comes from your customers. In fact, according to adweek 93 percent of consumers turn to user generated content when they’re making a purchasing decision. And that’s because UGC is kind of like the social media equivalent of word of mouth recommendation. It’s way more trusted.
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If your customers love tagging you in their Instagram stories or post or they’re regularly using your branded hashtag you can then take that content and repurpose it and post it onto your own channels. The point here is that you shouldn’t be afraid to experiment with different kinds of imagery and formats. How else are you going to know what’s working and what’s not.
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Step number three is to interact and engage with your audience. It’s really important to remember that while Instagram can be a great sales channel that isn’t its only purpose building and engage and active community you should still be your number one priority. So don’t get too caught up in that. Sell sell sell mindset. It’s also important to understand
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that your audience will be way more likely to make a purchase. If you take the time to build a real and authentic relationship with them this means replying to comments and Dems asking for feedback in your captions and your stories and really just making sure that your audience is always front and center. Remember getting your audience to actively engage with your content and your account
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is the first step in making sales on Instagram. You need to build familiarity and a big part of this comes from actively interacting and engaging with your followers.
