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For some audiences tagging their product in their Instagram posts can come across as a little bit to sales. So they prefer to keep it more organic by driving sales in other ways. That’s where Instagram shops will Instagram stories stickers come into play similar to Instagram shopping tags for regular post product stickers allow businesses
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to tag physical products from their inventory or e-commerce platform products stickers can be placed on both images and videos. And there are four different types of stickers to choose from a shopping bag icon a sticker with their product name in a rainbow or gray and translucent tech similar to hashtag and location stickers. When a shopper taps on a product sticker
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they’ll be taken to the same product details page that they see when they tap on a shopping mall feed. Post there they’ll be able to see additional product images details and similar items, as well as a link to the business’s mobile site to make a purchase. Instagram stories has had some really rapid growth in the past few years with more than 400 million accounts using
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Instagram stories every single day. People love stories for its immersive full screen format and it’s perfect for businesses looking to attract shoppers in a meaningful yet relaxed way. And that last part is really key. When shopping tags for regular Instagram posts are great for driving sales. Some businesses prefer a less direct tactic
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add Instagram stories is perfect for adding product stickers to your stories is a super of low pressure sales tactic because it doesn’t force viewers into a buy decision. It’s more like a chill reminder that something can be purchased. Keep in mind that product stickers aren’t your only tool for making sales on stories. If you have a business profile you have over 10,000 followers.
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You can add a link to your Instagram stories and then encourage your followers to swipe up to shop the item or learn more. This feature has been around for quite a little while now but it’s still extremely powerful. Let’s take the Insta famous lifestyle brand bando for an example. They found a tad of success with swipe up shopping
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and they even created their own branded swipe up Instagram stories gift to use as a call to action. According to the team at bando swiping up to shop comes most natural to their audience. And it’s actually their highest converting feature for sales on Instagram. Of course they don’t just sit back and let the feature do all the work. You take a look at bando stories as they
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do a lot of storytelling in their stories. Before asking you to swipe up to shop this is a really important step. If you’re hoping to make sales from Instagram stories you need to do more than just post product photos and stickers or swipe UPS try showing videos of what your products look like in real life. Showcasing features and functions
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that may be hard to communicate in just a photo and answering common questions. For example, if you’re getting a lot of questions about sizing you could show comparisons of different sizes. You can give people a better idea of what they’ll be getting if they buy. If you haven’t reached the 10 K mark yet but you still want to sell or promote products using Instagram stories. But good alternative is to simply add a call to action
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in your stories calling out the link in your bio For example you could post a new product line. And then direct viewers to click the link and your bio in order to shop the collection. This is something that me this does really well. According to their team their followers will often view a product to one of their stories go to their feed to see more and then click through on the link in their bio in order
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to actually make the purchase. Something to keep in mind is that while Instagram stories can be a great channel for making sales it’s important to not oversell. In other words, you should be posting a mix of life content fun and relatable content behind the scenes content educational content. You get what I’m saying. The product focused stories are great,
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but they need to be part of a larger storytelling strategy. This will help keep your followers engaged and coming back for more than just a sales pitch.
