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Instagram has always been a great place for product discovery and inspiration but it’s only in the last couple of years that they’ve made it easier for businesses to connect their audiences with the products and services they sell. Of course I’m talking about Instagram shopping tags with Instagram shopping enabled on your account.
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You can take your products and photos, videos, and carousel posts and turn any of your posts into an opportunity to shop when a potential buyer taps on one of your product tags. A detailed view of the product will open with additional photos and related items from your store. If you’re an e-commerce business selling physical goods you can link your inventory or e-commerce platform
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to your Instagram account and you can tag up to five products in your post or up to 20 products in carousel posts. This has been a really successful strategy for a lot of businesses on Instagram. Let’s take part flax for example, according to their team they found that tagging products and creating shopping apple Instagram posts offers
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the highest conversion for them. And it’s because their audience is able to find out more information about the product like the price or sizing and they can easily click through to shop. This is one of the main reasons why Instagram shopping tags are so effective and over 130 million people are topping on shopping tags every month.
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They allow people to go from product inspiration to product information in just a few taps and they do so in a way that’s organic to the Instagram experience. But that’s not all. Thanks to some of Instagram’s newer shopping features Instagram is making it easier than ever for online shoppers to fall in love with your products and quickly make them their own.
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Here’s what you need to know. Announced last year Instagram checkout is an upcoming feature that will let you buy products directly on Instagram without ever leaving the app. Customers can pay through PayPal or credit card and Shopify integrates directly with Instagram for a seamless shopping experience. Instagram does charge a 5% transaction fee
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to cover payment costs and shoppers can even get their shipment updates delivered through Instagram yams instead of their email. It’s not widely available to all accounts right now but once it goes global we expect a ton of businesses to go all in on the feature. And that’s because it makes the shopping experience on Instagram so much simpler.
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And convenient rather than having to navigate to a business’s web site to complete your purchase. You can check out directly on Instagram. Sign me up Instagram is also making it easier for people to shop. Inspiring looks from influencers and creators that they love without needing to leave Instagram. This feature is called shopping from creators
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and that basically allows creators to tag brands, products in their own posts. Giving businesses yet another channel to make sales on Instagram. One of the major benefits of shopping from creators is that you can see how many conversions and sales and influencers making through their content. Currently there’s no revenue sharing model in place
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so you’ll have to work out any affiliate or conversion payments as part of your influence or agreement. It also gives you another reason to invest in influencer marketing like you didn’t have enough reasons already. This feature is also in a closed beta but we’re hoping that it opens up later this year. Now the most futuristic new feature draws on Instagram’s augmented reality
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or a our filter is to give users the ability to try on products before actually buying them. Think of this as a virtual fitting room once enabled shoppers will be able to try on make app like from Kylie Cosmetics. They can try on sunglasses from Warby Parker or entire outfits. This opens up a world of opportunities for retailers
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especially those selling more complex or personalized products. There’s also something to be said about the emotional value of a car by creating these kinds of experiences. Businesses may have an easier time building a really personal connection with their followers which could help them drive more purchases. Now finally there’s a chance your shopping goal post
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will appear on Instagram’s explore page. Instagram launched topic channels and explore a page that allow you to browse content based on your specific interests like fashion travel music and of course shopping with Instagram shopping tab on the Explore page. Users will be able to find Product Related posts from the brands they follow and brands
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that Instagram thinks that they might like. This opens up a huge opportunity for online retailers. And e-commerce brands to tap into new audiences on Instagram. All of these features help improve Instagram’s in app shopping experience whether it’s getting more eyes on your shopping goal posts or streamlining the checkout process. We’ll talk more about how to optimize your Instagram post
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for sales later in the course. But for now, let’s take a look at how to make sales on Instagram stories.
