[MUSIC PLAYING] Congratulations on making it through the course. Together we've been through why customer retention is just as important, if not more important, than acquisition, why email is the perfect way to generate repeat purchases, and various best practice email automations to set up. Now, it's all up to you. It's time to take the knowledge you've gained through this course and put it into action for your store.
And that's the most important thing-- action, getting started. If there was one tip I could give you with email marketing, it's just make a start. Don't worry if your automation isn't set up perfectly. Don't wait until you have the perfect amount of subscribers before you send your first newsletter. Don't let perfect be the enemy of good. There's always going to be refinements and improvements to be made to your strategy.
That's the nature of not just email but any marketing channel. Figuring out what works best for your unique audience takes time. So it's better to start now and make improvements and additions over time. The sooner you get started with email marketing, the sooner you figure out what works and what doesn't, and the sooner you start seeing real results for your store. Start with whatever automation you think will have the greatest impact and focus on getting that live.
And once you've achieved that, go into the next step and the next. Before you know it, you'll be running a valuable sales retention machine powered by email automations. And the first step is to start Thanks for taking this course with me. I hope it's been helpful and that you go away with plenty of new ideas to get the most out of your email marketing. I'm George from SmarterMail.
And if you want to stay up-to-date with the latest email marketing trends, tips, and news, make sure you sign up to our newsletter that's sent out regularly to merchants just like you. Just click the link below. Thanks and happy sending. [MUSIC PLAYING]