[MUSIC PLAYING] OK, you've installed an email marketing app. Now, let's get started increasing your repeat purchases with email marketing. Let's look at the emails you're most likely already sending. Transactional emails. Transactional and notification emails are some of the most powerful emails you'll send. They're informational emails triggered automatically around events like purchases and shipping.
Many of the world's biggest brands, like H&M and Zara, focus on these types of emails in their growth strategy because they get super high engagement. In fact, transactional emails have 4 times the open rate of standard email newsletters. And what's the most important transactional email to start with? Your order confirmation email. Order confirmation emails are sent immediately after a customer purchases an order through your store.
As most customers will check their inboxes for confirmation that an order went through successfully, these are among the most opened and read of any type of email. As a buyer, they're a great email to get as your brain's still riding high on the dopamine hit shopping gives you. This makes them the perfect opportunity to build your brand, especially with first-time customers. They're one of the first impressions they'll receive of your store and first impressions count.
So while order confirmation emails might seem like a boring automation, the design and tone of voice should match your brand. In addition to confirming the order and providing all necessary purchase details like the amount paid, delivery address, and items bought, there are a couple more things you want to include in your order confirmation template. The first is to make it easy for customers to get in contact with you in case something goes wrong.
People make mistakes, and if you've ever mistakenly entered the wrong address when you've bought something, you'll know how desperate you can be to rectify it. And that's why it's important to make getting in contact with you, super easy. Include your phone number, link to chat, or any other way that people can reach you in the order confirmation. You're "sending from" email address should also be a monitored inbox as some people will reply directly to the email.
Being able to resolve any potential issues your customers encounter quickly and seamlessly, will improve the satisfaction they have with your brand. Other sections that fit well into order confirmations are loyalty program details-- if you run one-- or product recommendations based on their purchases. These can be personalized recommendations or cross-sales, which we'll cover later on in this course.
The idea is to inspire customers to keep shopping while you have their attention and their dopamine is flowing. Whatever you decide to offer, you should go and review your current order confirmation email now. If you're sending the default Shopify one, you can do this by going to Settings, Notifications, and selecting Order Confirmation. If you're sending your order confirmation emails through a third-party app, log into it and review your template.
In the next lesson, I'll take you through the follow up to order confirmation emails, shipping notifications. [MUSIC PLAYING]