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[MUSIC PLAYING] Now that we've gone through the transactional emails, it's time to start looking at which email automations you should be sending after every purchase. The first one we'll look at is the Thank You Email. Thank You Emails are automated messages that are sent after a customer's order has arrived and are a nice way of showing your appreciation for their business. While it might seem like a small gesture, it can go a long way to build customer loyalty.
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You can automate a Thank You Email to send a certain number of days after someone has placed an order. Whatever timeframe you go with, remember to leave enough time for your customers to receive their order. It's also a great opportunity to check in and make sure your customer has had a good experience with your store so far. To further optimize your Thank You Emails, you should create two different series based on whether someone is a first-time customer or if they're a returning customer.
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Why split your Thank You series? Well, you want to focus on turning first-time customers into loyal repeat customers. With repeat customers, you can focus on giving them the tools to help you build your brand. So for first-time customers, you could consider including a coupon to incentivize their next purchase in addition to a sincere Thank You message. With repeat customers, you could instead ask whether they'd take the time to give your store a review.
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As they purchase from you multiple times, the chances are they'll give you a good review, which will help build your presence on public platforms, like Google and Facebook, providing social proof that will drive more customers to a store. To talk about Thank You Emails, let's go over to Jessie from Molten Store to talk about how she designed her store's Thank You Series. My name's Jessy Cameron, and I'm the founder of Molten Store.
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We're an omni-channel jewelry brand from Brisbane, Australia, and I'd love to share a little bit about the Thank You Series that we've designed to onboard our new and also returning email subscribers. Our goals differed depending on the kind of experience the customers had with us so far. For our first-time customers, we thank them for their purchase, and then we take the time to share a little bit about our brand story-- some facts they may not know about us yet.
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Our key proposition is around our sustainability principles, resource vintage jewelry, which we refurbish anew or we recycle and use raw materials in the production of our new jewelry pieces. We also add our social channels-- links to our Pinterest, Instagram, and our Facebook-- so customers can follow the brand story along wherever and whenever they like. Lastly, we include Shop Now buttons to our New Arrivals category and also our Best Sellers For our returning customers, the strategy differs somewhat.
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We presume they already know at least a little bit about us, and they've likely had a really positive experience with our brand, which is why they've come back. For this reason, we include links to review us both on Facebook and also on Google. We're a small business, so positive reviews really mean the world to us, and this is also a good opportunity to showcase a little bit about the human story behind our business. Across both that emails, our emails is essentially the same.
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We want to be friend/customers, and also give them a glimpse of what they can expect from us going forward. Most Shopify-integrated email apps will let you set up Thank You Emails quickly and easily. So whichever app you're using, head over to it now and set up the two Thank You Emails-- one for brand new customers, and another for customers making repeat purchase requesting a review.
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In the next lesson, we'll cover another powerful type of post-purchase follow-up-- Educational Emails.
