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If there’s only one thing you do to improve your product pages having great product photos and videos should be number one. Your product photos speak so much louder than words. And they speak first. A potential customer is only going to be interested in reading the description if they’re first interested visually and what the item looks like when you’re selling a tangible item of any sort. Your photos are what help your potential customer begin
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to understand what it might look like, feel like me like in their own home or on their body. They can help give a sense of scale texture dimension detail color light all the things that make us go through and we get to hold and touch and check out an item in person for photos that really reach out and speak to your customers. You’ll want to have these things you want multiple photos
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with different views or angles. So people can see every single side. You want big photos that people can zoom in on or see a close up of to get a good sense of the details you want your photos to deliver a sense of scale, they need to be shown on a model or maybe next to another object in this setting. And it’s great to have lifestyle photos of your product in a real life setting or being used.
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So your customer can better imagine it in their own life. Video can also be a great way to sell your product when you can’t do it in person. Make sure it’s not too long that it provides valuable information. And then it gets your point across. I’d love to show you some photos taken for bond illicitly to show you the branding context here is the redesigned bond illicitly web site, you’ll see that the main photo here, it
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leaves a lot of room for text and their call to action while also showing how fun and playful their products are having the purse and phone here lets you imagine the product in your life, which is really important. As you can see, we wanted to make bath time seem super fun and tempting and just irresistible to buy.
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So all the photography is light and lively fun and playful. The new photography really showcases their products in a way that is compelling to their customers appeals to just the right person and has increased their sales. Photography can make or break your website. So take it seriously.
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The photos on your site are a replacement for your customer being able to see the product in person. So make sure the photos answer all their questions. This is an area where it’s usually worth hiring a pro unless you’re already experienced in taking product photography to take action. Higher a photographer to take compelling professional photos of your products or up your own game by learning more and investing in some equipment.
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If you want some help with this Shopify offers a product photography for e-commerce course.
