3 niche brands that started from zero kinky, curly Ascii which is my company started from a problem that I had with finding hair extensions that looked like and blended with my own hair. You see I have tight curly kinky hair but this is a wig.
In my search I immediately noticed three things. Everything I was finding was too silky and it didn’t blend with my hair or look like my own hair. Secondly if a website did have kinky hair they buried it under silk your exotic textures. And finally there were no companies that focus on only selling kinky textured hair extensions.
I already knew the audience because I was part of that audience. I already knew the product really well because I found the solution for myself when I was trying to solve my own problem. I had my idea validated when I had other black women ask who my hairdresser was and what my regimen was to maintain
my beautiful kinky hair. So I created the niche and sold only kinky coyly and straight textured hair extensions clippings ponytails and wigs for black women worldwide. Kat Gaskins is the creator of the content planner the first and only physical planning system for your blog
and social content with just one niche 60 dollar product a filling all 50 month planner. Kat helps discourage female business owners create a clear path towards achieving their social media goals by focusing on her niche product. Kat has become a six figure e-commerce brand
with a recent 100 k launch in her back pocket. She is also able to bring her results driven expertise and step by step strategies to her target audience. So they can be more abundant in wealth prosperity and purpose. Ashley my ricoh Johnson launched my home eyewear with the purpose of creating inclusive best
in class products that empower women and girls. Born and raised in Hawaii Ashley noticed that most eyewear in North America is designed to fit one type of face mahalla eyewear is designed eyewear to fit all women a great niche product for a specific niche audience.
She is also passionate about education as a tool and seeks to empower women and girls toward gender equality for every pair of mahalla eyewear purchased one week of school is donated to the room to read girls education program. As you can see smaller businesses can win when you
focus on something that the big companies can’t. Creating a niche product for a specific group of people the smaller the niche the stronger the personal connection is between your business and your target audience. Let’s get into how you can find a niche to call your own.